Association of Hispanic Advertising Agencies (AHAA) Chairman Jose Lopez-Varela, passed the gavel and chairmanship of the trade organization representing 98 percent of U.S. Hispanic-specialized marketers to Gisela Girard, president and COO of Creative Civilization — An Aguilar/Girard Agency in San Antonio. In the annual transition of leadership at the spring AHAA Conference in Las Vegas, Girard shared her thoughts, hopes and desires for the industry in the coming year.
Agency
AHAA: Lionel Sosa bestowed Eduardo Caballero Lifetime Achievement Award.
Lionel Sosa received one of the industry’s highest honors – the Eduardo Caballero Lifetime Achievement Award presented by the Association of Hispanic Advertising Agencies (AHAA). During a special ceremony at the AHAA Media Buying and Planning Conference in Las Vegas, advertising professionals from around the country paid tribute to Sosa, a pioneer of the thriving advertising industry that specializes in marketing to the nation’s 46 million Hispanics and founder of Sosa, Bromley, Aguilar & Associates, now Bromley Communications, a leading independent Hispanic advertising agency in the U.S.
Seccion Amarilla USA begins its 2009 marketing campaign with Mexican Soccer Star Cuauhtémoc Blanco.
Seccion Amarilla USA LLC announced its 2009 advertising campaign which has the objective of reinforcing the presence and functionality of its products among its clients and users across the United States.
Dieste/Latincast – What happens when poor Latin American women start earning income?
Lynne Randolph Patterson is Co-Founder and Director of Pro Mujer International in NY. Pro Mujer is an international Micro finance organization helping women from the poorest backgrounds in countries like Mexico, Bolivia, Argentina, Peru and Nicaragua. We spoke with Lynne about the background of the organization and what inspired her to get involved. She also shared a few very interesting anecdotes of her experience with Pro Mujer. We closed Women’s Month on a high note! To view El Blog CLICK above.
Magazines: the good and bad.
Those who know me know that I’ve been a magazine junkie for years, so even during these times when the print industry is going through a very rough time there are a few moments to celebrate (or criticize). Here are a couple of examples. I begin with the bad. By Manny Gonzalez. To read El Blog CLICK above.
The AHAA Media and Account Planning Conference Wrap Up – Part 1.
It was a conference of firsts for AHAA this year – kicking off on April 1st, the first time AHAA has held a conference in Vegas, and the first time two Gringos chaired the conference. If you missed it, here’s a snapshot of the sessions, awards, and highlights.
Clabiorne – VP Multicultural Communications Planning Director at Carat.
Alejandro Clabiorne who was the VP Media Director at WingLatino has surfaced as the new VP Multicultural Communications Planning Director at Carat.
Mindshare to handle Sprint Hispanic media planning & buying responsibilities.
Sprint has assigned the media planning & buying responsibilities for their Hispanic focused efforts to Mindshare Multicultural. The Vidal Partnership continues to handle strategic marketing, promotions and creative responsibilities.
Faura to head Hispanic Market Consultants.
Juan Faura has been appointed Executive Vice President/Executive Director of Hispanic Market Consultants, a strategic research and consulting firm. Faura is the former President and CEO of noted Hispanic advertising agency Cultura.
