Acxiom’s latest Retail Consumer Dynamics (RCD) study, an industry-specific analysis of consumer shopping behavior and attitudes, delivers insights into how media influences shopping behavior within specific consumer segments and retail categories. The study shows retailers the importance of developing strategic, segment-based marketing programs while working with constrained marketing budgets.
Agency
Census Workers to verify addresses in the U.S.
The Census Bureau will launch a massive operation on March 30 to verify and update more than 145 million addresses as it prepares to conduct the 2010 Census.
Nationwide, more than 140,000 census workers will participate in the address canvassing operation, a critically important first step in assuring that every housing unit receives a census questionnaire in March 2010.
US Mint launches the ‘Isla del Encanto’ commemorative quarter.
The United States Mint will release the Commonwealth of Puerto Rico commemorative quarter into circulation on March 30. It is the second coin in the 2009 District of Columbia & U.S. Territories Quarters Program.
ABC Radio Networks en Español becomes Citadel Media en Español.
ABC Radio Networks en Español announced it has changed its name to Citadel Media en Español. The new name represents the company’s dedication to connecting audiences with advertisers across multiple platforms beyond its core radio business including mobile, out-of-home, digital and experiential marketing.
Dieste – Latincast – Efren Ramirez
Co-Star of Napoleon Dynamite (Pedro). We talked to Efren about several upcoming movies releasing this summer, including Crank 2. We also talked about his recently published book called “Direct your own Life”, his side job as a DJ and…
By Dieste Latincast
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The Phantom Recovery.
A new Pew Research Center report finds that for the typical American household, the Great Recession that began more than a year ago came on the heels of a less dramatic but equally unusual economic phenomenon: a Phantom Recovery.
An Agency Guide to writing RFPs that actually work.
At re:group we receive numerous Request for Proposals and Quotes (RFPs and RFQs) from prospective clients. Of late, they are becoming more arduous and less helpful in telling us what they are trying to accomplish.
SNL Kagan releases 2009 Outlook.
According to SNL Kagan’s updated “Radio/TV Station Annual Outlook,” radio and TV revenues will continue to fall in 2009 but are expected to regain some ground over the long term.
Discovery en Español assigns account to Hispanic Group.
Miami based Hispanic Group has been assigned the media planning and buying responsibilities for Discovery en Español US Hispanic.
Why now is Not a Good Time to slash your Market Research Budget.
Let me try to make the case for why it’s in your best interests to preserve, or even increase, budgets for market research during these trying times.
Creating the culture of the absurd: Building and encouraging creative thinking.
How to kill a great idea.
