Puerto Rico’s hard-pressed but feisty advertising industry is in no mood to whine. In fact, optimism is the order of the day as yet another challenging year gets underway for ad agencies big and small.
Agency
Heineken unveils campaign ‘Demuestra Quien Eres’.
Heineken USA announced the launch of a new Hispanic campaign for the Heineken Brand Equity, which extends the reach of its overarching marketing platform — “Give Yourself a Good Name” — in the Hispanic market. The Spanish-language campaign will showcase ways in which consumers “give themselves a good name” or “show who you are and what you’re made of” through a relevant adaptation for the Hispanic marketplace, “Demuestra Quien Eres.” “Demuestra Quien Eres” will be the overarching platform for all marketing initiatives for both Heineken Lager and Heineken Light for the Hispanic market.
Conference held on the opportunities for Mexican brands in the Latin Market in the United States.
The U.S. Department of Commerce, on behalf of The United States Embassy in México, summoned Mexican executives for an event in which two American companies, Latin-Pak and vrtccom presented the characteristics and the opportunities that the Latin market offers in the United States.
Census Bureau data show characteristics of the U.S. Foreign-Born Population.
According to a new analysis of data about the U.S. foreign-born population from the 2007 American Community Survey (ACS), a higher percentage of people born in India have a bachelors degree or higher (74 percent) than people born in any other foreign country. Egypt and Nigeria had rates above 60 percent.
Hispanics strive for a Better Future while Staying connected to their Culture.
Hispanics in the United States have a multitude of opinions on all aspects of their lives from finances, education, immigration, social relationships and their culture. However, do not let the size and complexities of this group overwhelm you – if you want to understand what U.S. Hispanics want, you just have to listen to what is important to them.
Gates increases his investments in Televisa.
According to Latin Finance, Bill Gates’ Cascade Investments increased their shares in Televisa by an additional 2.5% to 20 million shares. Additionally, the Bill & Melinda Gates Foundation increased their investment in Televisa by 8% to 6.7 million shares.
Venevision International turns to New Media In 2009.
enevision International launched the entertainment portal NOVULU (to distribute directly to consumers films, music, mobile and television content from the company, with the appropriate right’s administration tools), re-launched VVI’s online stores, updated all of its websites and established the Venevision International channel on YouTube, implementing the vision of an executive that has transformed the Coral Gables-based company (Miami, Florida, USA).
