Agency

What are CMO priorities for 2009?

After a lengthy agency search process that included strategic and creative presentations, prepaid and money transfer TransCash Corporation has selected alPunto Advertising of Tustin, CA as its Hispanic agency of record for the TransCash USA Card launch program. The assignment includes strategic planning, creative development, media planning and buying, promotions, retail programs, business to business efforts and a deep grassroots effort.

Let’s face the facts: the economy is not going to improve overnight. But reducing marketing budgets across the line only reduces costs. It does nothing to ensure your company remains competitive, nor does it take advantage of the inherent opportunities a downturn opens up.

Creative Civilization announced the addition of two top industry leaders to the San Antonio-based advertising agency as it celebrates its 10-year anniversary.

The American Heart Association has selected independent communications agency, REVOLUCION, to conduct their premier Hispanic public relations initiative in the New York/metro area. The agency will oversee a program entitled HEARTS IN THE HEIGHTS, which promotes the American Heart Association’s movement, Go Red Corazon, with the support of Broadway’s Tony Award-winning Best Musical “In the Heights” and Spanish Broadcasting System’s WPAT-FM 93.1 Amor.

Am I shooting myself in the foot by arguing that the brutality of this recession calls for a major adjustment in the advertising equation – from creative strategies to media, from account management to production costs and values – a change that will affect the way we do business well into the future?

Am I in violation of the unwritten “La-vie-en-Rose” agency rule that stipulates everything is all good, all the time; good news always carries the day and smiling is contagious; in other words peaches and cream para todos?