Agency

Seven simple steps to successfully position your brand to benefit from the ever-growing 2009 government stimulus programs.

Burger King Corp. will showcase the hottest new Latino musical talent during its 3rd annual Tu Ciudad, Tu Música promotional tour, headlined by rising Latin pop star Pee Wee (formerly of Kumbia All-Stars) and salsa music legend Eddie Santiago. The 10-city U.S. tour, hosted by TV host and actress Patricia de Leon, begins in McAllen, Texas on March 8.

The winner of the Bill Bernbach Award for “Best of Show” (best idea of the year on the entire DDB network) was given to the Alma DDB and FiRe team for Los Felinos de la Noche´State Farm case.

There has been a lot of focus on the NBC Nightly News series this past week with Bryan Williams dedicated to US Hispanics. View series here.

Kleenex facial tissue is asking consumers to help it celebrate Hispanic Heritage Month in 2009 by voting online for three original designs they feel best capture the pride of being Latino. The invitation follows the brand’s call last December for culturally relevant designs, themes and motifs, in any type of media – part of a unique, national art contest titled, “Con Kleenex, Expresa tu Hispanidad,” (With Kleenex, Express Your Hispanic Culture).

Rafael Monteiro, President of HOLA Networks and his daughter Virginia share a special holiday tradition. For the past several years, they have brought holiday cheer to hundreds of troubled children in Miami by appearing as Santa and Elf and visiting local children’s centers to distribute donated toys and candy.

Upon the news that his dad, back home in Caracas, was terminally ill with cancer and had no more than a month to live, Alejandro Sánchez, a media strategist at The San Jose Group, booked a flight and told his boss that he’d be flying out the next day. Sánchez’ teammates were understanding and helped plan to cover his workload. By the end of the day, Maria Flores, an SJG administrative assistant, picked up a sympathy card and had it signed by almost all of the employees at the agency, and collected cash from them to help him out with travel expenses.

I wanted to respond to your call for submissions of stories about Hispanic Advertising industry employees that go above and beyond the call of duty in their communities. Somewhat nepotistic, I want to nominate my brother, Kelly Kirschner, acting VP of Papel Multimedia Network.

This statistical profile of the foreign-born population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2007 American Community Survey (ACS).

This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2007 American Community Survey (ACS).

According to the Nielsen Economic Current (NEC), we can expect a global slowdown in 2009 gross domestic product to a lackluster 0.4%, with significant declines in North America and Western Europe. Post-recovery, NEC predicts that an ailing economy will recuperate below potential, only to plateau at a level below past rebounds. Fortunately, the fast-moving consumer packaged goods industry is holding its own, with price increases offsetting negative volume trends and private label benefiting from frugal shoppers.