Marketers have come into 2009 with several challenges heavy on their mind. However, the economy by far is the most pressing concern across industries. Marketers are scrambling for ways to maintain their advertising presence with consumers, while addressing diminished marketing budgets. In this uncertain climate, information that helps an advertiser understand what media best reach their actual brand targets—not traditional media age/sex buying demos—are critical assets in a marketer’s arsenal.
Agency
AAF to honor WalMart.
The American Advertising Federation (AAF) Tenth District will present its highest honor of leadership and innovation in advertising to Walmart Stores, Inc. and the retailer’s portfolio of agencies including GlobalHue; I W Group; Lopez Negrete; the Martin Agency; and MediaVest at a ceremony May 7, 2009, in Rogers, Ark. The award acknowledges the company for its “Save money. Live better.” brand positioning campaign.
Arbitron intent to improvement in all PPM Markets.
Arbitron Inc. confirmed that it has been extending to all PPM markets a number of the key methodological enhancements that the company committed to in its agreements with the Attorneys General of New Jersey, New York and Maryland.
Ornelas back in Hispanic Agency World.
Victor Ornelas, founder of Ornelas & Associates, has joined forces with Matador Marketing Group in Fort Worth, Texas, it was announced by Luis Caballero, president of Matador. The alliance reunites Ornelas and Caballero 18 years after Caballero launched his career as an intern at the renowned Dallas agency.
Calle Ocho recycles with Coca-Cola.
What happens when you combine the world’s favorite sparkling beverage, one million people, 200 recycling bins and the largest street festival in the United States in one of the hottest cities in America?
FTC releases List of Top Consumer Complaints in 2008.
The Federal Trade Commission released the list of top consumer complaints received by the agency in 2008. The list, contained in the publication “Consumer Sentinel Network Data Book for January-December 2008,” showed that for the ninth year in a row, identity theft was the number one consumer complaint category.
Honey Bunches of Oats launches a new campaign via Hispanic AOR The Bravo Group.
Post Foods, LLC is launching a new Hispanic campaign for their star brand Honey Bunches of Oats this week. The campaign, executed by The Bravo Group, Post’s Hispanic AOR, continues the brand’s long standing commitment to the US Hispanic population, and demonstrates Post’s desire to bring the brand closer to the hearts and stomachs of the Latino population by focusing on the brand’s unique flavor combination and the joyful eating experience it elicits.
Metrics Key for winning in the Downturn.
“Slash it!”
With the economy struggling and budgets being reduced, US marketers are focusing on quantifiable tactics to get their messages across.
