Agency

With markets now at 1997 levels and economists predicting recovery won’t take hold until 2010 or even 2011, there’s a very good chance your marketing budget is being put under a performance microscope, if it hasn’t already been arbitrarily cut. CEOs and CFOs want to see the nitty-gritty of your investment plans and understand what they’re getting from each and every dollar. As a marketer, the opportunity to revitalize your marketing performance and generate relevant insights has never been more real.

Its common knowledge around Lopez Negrete Communications that account supervisor Milagros Cerda, affectionately known as Millie, is a self-admitted “goal-oriented, fierce go-getter.”

As the holidays came and went, a growing tradition, created by d expósito & Partners, is to have the Three Kings visit the families of The Ronald McDonald House of New York, a facility that offers children with cancer and their families, shelter and support while they undergo treatment. The Three Kings – Gaspar, Melchior and Balthazar were represented by employees from d expósito & Partners – Daniel Gergely, Adrián Jordán and Wilson Guzmán.

I work for Conagra – although not exactly an ad or media agency, we do have a dedicated Hispanic team, which I am part of, and we have done something really nice for the Hispanic community close to our offices. So my letter to you is to recognize all the 30 Conagra employees that volunteer with me to sponsor a Mobile Food Pantry in Aurora IL. We managed to help 223 Hispanic families that would not otherwise have had access to food, as there is not pantry in their area. We did it last September in celebration of Hispanic Heritage month.

It was a tall order for any ad agency. The NYC Buildings Department wanted to do something persuasively effective to prevent construction workers from likely fatal work-related accidents. A spate of unfortunate falls had taken the lives of construction workers, with a number of Latinos among the victims.

NYC & Co., the New York City-centric ad and marketing giant led by ad legend George Fertitta, tasked d expósito & Partners with the assignment.

Bauzá & Associates announced it was hired by Bernie’s as its Hispanic marketing agency of record.

Bernie’s is New England’s largest independent retailer of TVs and Appliances with 15 stores in Connecticut, Massachusetts, and Rhode Island.

A look at What to Consider when Formulating Your Brand’s Online U.S. Hispanic News Campaign.

BodenPR recently completed a thought piece detailing the high engagement level by U.S. Hispanics with Social Media and what brands should consider before developing an online news campaign targeted towards this very coveted market.

As companies reel from the fallout from the worst financial crisis in recent history, chief marketing officers and other senior marketing practitioners are under more pressure than ever to minimize marketing waste and maximize return on marketing investment.

Despite the Internet’s huge audience gains and innovations in technology and social media, it still lags far behind traditional media in attracting and retaining high-value brand advertisers. Even as publishers and marketers struggle with today’s down economy and shrinking budgets, there are things they can, and should, be doing now to position themselves to win brand advertisers. This Webinar takes an data-rich in-depth look at the state of brand advertising online today—and what publishers and marketers can do to maximize their online ROI.