Agency

Arbitron Inc. confirmed that it has been extending to all PPM markets a number of the key methodological enhancements that the company committed to in its agreements with the Attorneys General of New Jersey, New York and Maryland.

Victor Ornelas, founder of Ornelas & Associates, has joined forces with Matador Marketing Group in Fort Worth, Texas, it was announced by Luis Caballero, president of Matador. The alliance reunites Ornelas and Caballero 18 years after Caballero launched his career as an intern at the renowned Dallas agency.

What happens when you combine the world’s favorite sparkling beverage, one million people, 200 recycling bins and the largest street festival in the United States in one of the hottest cities in America?

The Federal Trade Commission released the list of top consumer complaints received by the agency in 2008. The list, contained in the publication “Consumer Sentinel Network Data Book for January-December 2008,” showed that for the ninth year in a row, identity theft was the number one consumer complaint category.

Post Foods, LLC is launching a new Hispanic campaign for their star brand Honey Bunches of Oats this week. The campaign, executed by The Bravo Group, Post’s Hispanic AOR, continues the brand’s long standing commitment to the US Hispanic population, and demonstrates Post’s desire to bring the brand closer to the hearts and stomachs of the Latino population by focusing on the brand’s unique flavor combination and the joyful eating experience it elicits.

“Slash it!”

With the economy struggling and budgets being reduced, US marketers are focusing on quantifiable tactics to get their messages across.

With markets now at 1997 levels and economists predicting recovery won’t take hold until 2010 or even 2011, there’s a very good chance your marketing budget is being put under a performance microscope, if it hasn’t already been arbitrarily cut. CEOs and CFOs want to see the nitty-gritty of your investment plans and understand what they’re getting from each and every dollar. As a marketer, the opportunity to revitalize your marketing performance and generate relevant insights has never been more real.

Its common knowledge around Lopez Negrete Communications that account supervisor Milagros Cerda, affectionately known as Millie, is a self-admitted “goal-oriented, fierce go-getter.”

As the holidays came and went, a growing tradition, created by d expósito & Partners, is to have the Three Kings visit the families of The Ronald McDonald House of New York, a facility that offers children with cancer and their families, shelter and support while they undergo treatment. The Three Kings – Gaspar, Melchior and Balthazar were represented by employees from d expósito & Partners – Daniel Gergely, Adrián Jordán and Wilson Guzmán.

I work for Conagra – although not exactly an ad or media agency, we do have a dedicated Hispanic team, which I am part of, and we have done something really nice for the Hispanic community close to our offices. So my letter to you is to recognize all the 30 Conagra employees that volunteer with me to sponsor a Mobile Food Pantry in Aurora IL. We managed to help 223 Hispanic families that would not otherwise have had access to food, as there is not pantry in their area. We did it last September in celebration of Hispanic Heritage month.