For the first time in eight months, we’re seeing signs of a tiny spending uptick. Moreover, there’s an improvement in consumer sentiment and expectations going forward.
Agency
Trends in Branding 2009.
Trends in Branding looks at how social, environmental and technological changes influence brands and the businesses that build them. The review is an insightful reference for business and marketing professionals looking to stay on top of what’s going on in today’s rapidly changing world and the trends they can leverage to ensure their brands stay relevant to their
customers.
CMO Council: companies missing great opportunity to turn customer pain into competitive gain.
Despite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes, according to a new study by the Chief Marketing Officer (CMO) Council.
Sensis selected to develop AHAA’s new Web site.
Following an extensive RFP process, Association of Hispanic Advertising Agencies (AHAA) marketing committee recommended and the board approved the selection of Sensis, an AHAA member agency, to develop the organization’s new Web site.
The American Heart Association launches the Hispanic Stroke Prevention Program.
The Latino Stroke Awareness Program has been designed to inform the Hispanic community of what stroke is, how to recognize symptoms and how to live a lifestyle that will prevent stroke. Hispanics are at risk of stroke due to high incidence of some major risk factors, including Diabetes, Obesity and High Cholesterol.
2009 Annual Hispanic Marketing Web Summit – Assigning Value to the Hispanic Segment.
Telemundo and The San Jose Group invite you to watch the 2009 Annual Hispanic Marketing Summit, presented in a webcast format for the first time. As in past events, we take you through expert minds, exploring the potential qualitative and quantitative impact the Hispanic segment can have on your business.
Heineken unveils ‘Give Yourself a Good Name’ campaign.
Heineken USA announced the launch of a new campaign for the equity which establishes its new and dynamic overarching marketing platform — “Give Yourself a Good Name.” The campaign showcases subtle ways in which consumers decide to “give themselves a good name” through their actions, their words and their choices. Effective immediately, Give Yourself a Good Name will lead all brand activities.
