Agency

Deloitte unveiled what it forecasts as major trends and issues in the media and entertainment sector for 2009, including the rising cost of free online content, the increasing success of mobile advertising and the draw of 3D technology across multiple entertainment genres.

The holidays have come and gone, and unfortunately, there’s one gift that few of us received—job security. That’s right. With jobless claims at a 26-year high and the unemployment rate relentlessly climbing, many Americans will enter 2009 with jobs that may not exist two, four, or six months down the line. What’s worse, no matter how many hours you log at the office, you can’t shake that feeling that you’re working on borrowed time. That’s the bad news. But according to Dr. Richard Bayer, the good news is there are things you can do right now to help you keep your job and prepare for the worst in case your fate ends in a layoff.

Deloitte released a report examining the top issues facing U.S. executives across more than a dozen industries in 2009. In addition, the report includes suggestions to help executives weather the current economic recession and position their organizations for recovery and future growth.

As Americans buy products, seek information, plan their social lives, and make personal and business decisions, the lines between media channels in the 21st century have become increasingly blurred, according to the third annual U.S. Media Myths & Realities survey.

What do beer, gum, candy, snacks, and fragrances have in common? All are categories that under-spend on media against a Boomer demographic that accounts for the bulk of consumer packaged goods sales.

Today’s marketing reality is shrinking budgets, tighter wallets, intense scrutiny and increased accountability. Clear ROI for your marketing programs is more important than ever. To fully optimize your online business, you need to understand the impact of every marketing dollar so you can spend for maximum results.