Agency

The Home Depot announced the launch of its improved Spanish-language Web site. The new URL, espanol.homedepot.com, marks the first home improvement e-commerce site where Hispanics can access, browse and purchase products in-language from start to finish.

A new survey of members of the ANA (Association of National Advertisers) indicates that multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance. As the marketplace becomes more diverse, multicultural initiatives have become increasingly crucial for all categories of business. A substantial majority of survey participants (77 percent) have multicultural marketing initiatives, while 66 percent indicate that their company’s efforts have increased over the past few years.

Although the luxury car market has historically been considered “recession proof,” the current economic crisis has sent sales plummeting. Mercedes Benz, BMW and Lexus all reported stunning losses for the months of September and October.

Nobox Marketing Group has placed the user front and center in its new branding campaign for Scion of Puerto Rico.

What are the greatest challenges faced by Chief Marketing Officers around the globe? What strategies are they implementing to surmount these challenges?

The ongoing financial and economic stress has highlighted the crucial role that prudent bank lending practices play in promoting the nation’s economic welfare. The recent policy actions are designed to help support responsible lending activities of banking organizations, enhance their ability to fund such lending, and enable banking organizations to better meet the credit needs of households and business. At this critical time, it is imperative that all banking organizations and their regulators work together to ensure that the needs of creditworthy borrowers are met. As discussed below, to support this objective, consistent with safety and soundness principles and existing supervisory standards, each individual banking organization needs to ensure the adequacy of its capital base, engage in appropriate loss mitigation strategies and foreclosure prevention, and reassess the incentive implications of its compensation policies.

According to Inside Radio, Katz Media Group has stuck a deal to pay $3.64 million to Interep to gain access to approach the bankrupt rep firm’s clients. The agreement does not give Katz any portion of Interep, as reported earlier. Under the terms of the deal, stations will have the option of staying with Katz or jumping to a new rep.

This includes Spanish Broadcasting System radio stations and Mega TV, along with the Spanish language television representation division that represents Azteca America TV stations and other independents.

Eduardo Caballero, one of the founders of the industry segment in which I have made my career, taught me a long time ago that “no client pays an agency to simply reach people.” Clients pay agencies for persuasion, acquisition and transactions. Transactions require engagement.

by Tony Ruiz – The Vidal Partnership.

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Census Bureau and DraftFCB confirm d exposito & partners new role in the Census 2010 campaign.