Colonial Bank selected K. Fernandez & Associates as Hispanic Agency of Record. K. Fernandez will lead all Hispanic advertising and marketing efforts.
Agency
TotalBank launches ‘Confidence’ with República.
TotalBank announced it has kicked off a branding effort with a new bilingual print, radio and online advertising campaign and tagline “Bank with Total Confidence.” The campaign, created and developed by República, TotalBank’s new full-service agency of record, focuses on consumer confidence and takes a straightforward approach to current economic issues.
2006-’08: Trad Media hit harder than past Recessions.
The industry saw it coming, but in 2006-2008, it actually happened: Newspapers, radio and magazines entered into declines that have grown steeper with every passing quarter.
ANA: Snapshot of Media Plans & Budgets For 2009.
At the “Masters of Marketing” Conference by the Association of National Advertisers recently, 1,200 client-side marketers, media and creative agencies and others, were polled via handheld devices about their marketing mix, budgets, plans, and tactics throughout the event.
d exposito & partners lands Census 2010.
With hectic cyberaction and phones ringing back and forth, the news of a possible Census 2010 account shift has created an earthquake reaction in the US Hispanic advertising industry.
‘We’ are changing the mainstream – Are Brands Ready to Engage Multicultural Consumers?
As the ever poignant Miami Herald columnist Leonard Pitts put it best in his Wednesday Nov. 5th article, ‘We’ are finally part of `We the People’.
And we, communications and marketing people, have quite the road ahead of us. I was so overwhelmed, proud, exonerated and excited while I watched the English-language, “mainstream” news coverage on Election night. From ABC News top political correspondents Cokie Roberts and George Stephanopoulos to CNN’s Soledad O’Brien and others, the talk, buzz, clamor was all about Hispanics and their overarching impact on not only this nation’s political landscape, but how we view issues in general. I mean, Cokie Roberts focused on the Hispanic vote and referred to Hispanics as “an emerging majority” LIVE on a number of occasions. For her part, Soledad O’Brien on CNN quoted directly from the Census Update announcement that was broadly reported in mid August saying “all Americans will be minorities in a few decades.”
Published by Cristy Clavijo-Kish
