Agency

AT&T Inc. and Centennial Communications Corp. announced that AT&T plans to acquire Centennial, a regional provider of wireless and wired communications services, for $944 million in cash. The transaction will enhance AT&T’s wireless coverage for customers in largely rural areas of the Midwest and Southeast United States and in Puerto Rico and the U.S. Virgin Islands. With the addition of Centennial’s wired network in Puerto Rico, AT&T will also be able to better serve the company’s business customers who operate there.

Alain Groenendaal, President and CEO of Winglatino announced that Lee Maicon has joined the agency as Vice President, Head of Strategy, effective immediately. The appointment is the first senior hire Mr. Groenendaal has made since his arrival in August.

Anheuser-Busch is taking ownership of Texas country music and has asked Mercury Mambo to assist them in achieving this goal. Based on their successful promotional campaigns for Budweiser, Bud-Light and Ziegenbock brands in Texas.

Millennial generation students and employees (those aged 14 to 27) expect to use their own technology and mobile devices for work and are increasingly choosing their place of employment based on how accommodating companies are to their personal technology preferences, according to a survey released today by Accenture.

Adrenalina the high profile agency started by José Arandia, Paco Olavarrieta and Manuel Wernicky in association with MDC Partners to service the Tecate Beer account almost one year ago has lost one of the Amigos.

Calls made today to the agency indicated that Jose Arandia is no longer with the agency and left several weeks ago.

Don Francisco will reveal The All-New 2009 Ford F-150 to the Hispanic community on Univision’s signature variety show “Sábado Gigante.” This is the first time that an automotive company utilizes Univision’s “Sábado Gigante” as the exclusive program to introduce a new name plate to the Hispanic consumer.

Compass Bank announced that it is launching its new brand, BBVA Compass, across its six-state “legacy” footprint, beginning in the bank’s Colorado Springs, CO market on October 15 and completing the transformation with its West Texas markets in the first quarter of 2009.

Food and Hunger Archetypes in the Hispanic Culture.

Arenas has been selected as the Hispanic Agency of Record by Paramount Pictures. Based in Los Angeles and founded 20 years ago by CEO Santiago Pozo, Arenas assumes the responsibility of a 360 degree approach to U.S. Hispanic marketing, and will provide Paramount with Hispanic media planning and buying, publicity, promotion and creative consultation.

A new Nielsen Company analysis aimed at uncovering expansion opportunities for the retail industry in a down economy has found that sustained growth is occurring in large metros such as Atlanta, GA; Dallas, TX; and Phoenix, AZ, which ranked as the top three fastest growing markets over the last eight years.

Generation X has come of age. No longer the grungy, ripped-jeans kids Time magazine first described in 1990, Gen Xers are in their peak years of product and service consumption. And they are embracing electronic media more fervently than they were even 18 years ago.

Houston Based Lopez Negrete Communications has been assigned the Hispanic agency of record responsibilities for the Dr Pepper Snapple Group for Dr Pepper, 7-UP, Sunkist, and Squirt at the present time.

50 million Hispanics or Latinos – we’re huge!

With numerous great accomplishments in sports, science, politics, business, etc.

It should make us all very proud to be part of this vibrant, growing and exciting group.

By: Enrique R. Turegano
alPunto Advertising