Agency

Convergence of Traditional and Emerging Media.

I was recently asked to address the National Hispanic Corporate Council (NHCC) at their annual meeting in Atlanta. This is the gathering of some very smart folks in Corporate America who are always trying to stay ahead of the curve as it relates to best practices in reaching out to Hispanics. Their mission statement is very clear.

Published by Jose Cancela – Hispanic USA.

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Capturing Opportunities in Challenging Times.

The current global financial crisis has hit with such speed and severity that it appears entirely unique. Even with the various economic downturns experienced in 1990-91, 1997, 2000-01, and 2003, our seventeen years of largely uninterrupted growth have left many businesses ill-prepared to make the decisions necessary to ensure survival, let along growth in the marketplace today.

Finding Growth in Challenging Times: 7 Indicators to evaluate Population Growth.

A new Nielsen Company white paper reports on the findings of an analysis that reveals expansion opportunities for the retail industry by identifying seven indicators of growth in markets of all sizes.

ANA Announces finalists for 2008 Multicultural Excellence Awards.

The Association of National Advertisers today announced the finalists for the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008.

The 2008 Holiday Season.

The holiday season is a time for gathering and celebrating with friends and family, gift-giving, reflection and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its data collection.

HispanicAd.com – News from El Ojo 2008 – Friday 10/31/2008 late night edition.

Friday was also a show stop at El Ojo de Iberoamerica 2008 en Buenos Aires.

HispanicAd.com – News from El Ojo 2008 – Friday 10/31/2008 morning edition.

El Ojo de Iberoamerica 2008 in Buenos Aires is DIVINO. DDB Latinoamerica offers their perspective on the industry and the future of the new Latin power.

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