Agency

Ocean Spray has named EMG (Ethnic Marketing Group, Inc.) as its Hispanic advertising agency of record. The move reinforces Ocean Spray’s commitment to ensuring that its product benefits and Tastes Good – Good For You message is effectively communicated to the U.S. Hispanic consumer market.

El Ojo de Iberoamerica 2008 in Buenos Aires once again proves to be a great event.

We are in Che-landia in Buenos Aires enjoying the opening day at El Ojo de Iberoamerica 2008.

Male, black, a banker… and gay. Latina, lawyer… and lesbian, a triple “minority,” belonging to no group. A new survey reveals some surprising attitudes about gays and lesbians of color – classifications with significant implications for how marketers and advertisers reach out to them.

By 2042, most Americans will be non-White (eight years sooner than previously predicted). (1) Although, we don‚t have to wait until then to start thinking how your general market advertising affects multicultural consumers. Today, over a third of the US population is multicultural.

Alcohol advertising is heavier around schools with 20 percent or more Hispanic students than near schools with a smaller Hispanic population, according to a new study from The University of Texas at Austin’s College of Education and the University of Florida’s College of Medicine.

In this last installment of my three-part look at the U.S. Hispanic market in an economic downturn, I will focus on the Hispanic business market, particularly Hispanic small businesses.