Agency

Now that Arbitron has commercialized the PPM service in New York and other key markets, we look forward to defending our interests.

John Voss who was the COO of Hispanic Market Weekly will depart the company at the end of this week.

As a continuation of my three-part look at the potential effects of the economic slowdown on the U.S. Hispanic market (click here to read the first part focusing on Hispanic consumer spending), I will look at the Hispanic advertising market. By Jose Villa/Sensis.

The federal district court in New York today rejected Arbitron’s attempt to block New York Attorney General Andrew Cuomo’s pending state lawsuit against Arbitron.

It has been a few months since I sat at my computer to put out a column. God knows there has been much to write about. But it was time that I needed in re-tooling my business. Fortunately I can not complain. During the summer, we were fortunate enough to have picked up the National PR duties for DIRECTV Mas, as well as becoming the Strategic Consultants for Harpo Studios. But enough about us. Let’s catch up. By Jose Cancela. To view El Blog CLICK above.

A question I have been hearing more and more lately with all the negative economic news coming out of Wall Street and Washington is what effect this economic slowdown will have on the U.S. Hispanic market. As I’ve thought about this question, I found it useful to understand the key components of the U.S. Hispanic economy. My approach was to look at the Hispanic market from 3 different lenses – 1) Hispanic consumer spending, 2) Hispanic advertising, and 3) Hispanic small business. By Jose Villa/Sensis.

As many of you know, Interep over the last couple of years has suffered through some tough economic conditions at the company. In an effort to work its way out of its financial woes, the company filed for Chapter 11 protection to pursue options for a private buy-out by one of their partners Oaktree Capital Partners.

It seems that has not worked and Interep filed for Chapter 7 status today in Manhattan Bankruptcy Court and will begin to liquidate assets.

This implies selling all assets, closing the company and letting go of all employees.

This could takes days, weeks and months, but it becomes problematic for all radio and television station that are represented by Interep companies, particularly Spanish Broadcasting System radio stations and Mega TV along with Azteca America TV stations, Una Vez Mas Azteca America TV affiliate group and other independent Spanish language TV station clients.

Since 2000 Hispanics have accounted for more than half (50.5%) of the overall population growth in the United States — a significant new demographic milestone for the nation’s largest minority group. During the 1990s, the Hispanic population also expanded rapidly, but in that decade its growth accounted for less than 40% of the nation’s total population increase. In a reversal of past trends, Latino population growth in the new century has been more a product of the natural increase (births minus deaths) of the existing population than it has been of new international migration. As of mid-2007, Hispanics accounted for 15.1% of the total U.S. population.