Agency

Bad Credit and Online Advertising.

The credit crisis is having a very obvious impact on the global economy, as anyone can see from a day-to-day observation of the stock market — but there are some less obvious points of impact that may affect our business, as well. Simply put: Clients and agencies need to stop delaying payment on their bills. It is unprofessional and fast becoming an even greater problem than it used to be.

Telemundo and Chevy launch integrated partnership.

Telemundo Communications Group announced a concept integration partnership with Chevrolet for the recently-premiered primetime novela, “El Rostro de Analia.” The announcement was made by Jacqueline Hernández, Chief Operating Officer, Telemundo.

Are we blip on the radar screen?

Over the last couple of weeks, we have seen the political crescendo rise to deafening levels about our economy and the future of our country. Wall Street and our politicians did not help, since greed and misplaced interest almost brought the world to an economic standstill. And it still might happen.

We have seen the currency and future wars of the world no longer about coins or paper or geography won and lost, but evolving. Its about energy sources for the future.

But what does this have to do with the US Hispanic Market?

It has a lot to do about the US Hispanic Market. We are no longer under the radar as a consumer base, ad budgets or media entities in a vacuum.

We are now a BLIP on the ad industry radar.

What do you think? To read El Blog CLICK above.

Postcards From The Stars.

Postcards From The Stars and The Ricky Martin Foundation announce a strategic alliance that brings together a groundbreaking new digital media company from Puerto Rico, and the island’s most celebrated music superstar. This homegrown partnership has been formed to unveil a cutting-edge online video technology with a launch that will also benefit the charitable organization’s initiatives for children’s rights across the world.

Digital Experience key For Marketing Agencies’ Survival.

One in four organizations have already switched, or will consider switching from a marketing agency to an agency with a greater knowledge of the digital space. This is the stark warning from a new research survey sponsored by global services firm Sapient.

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