Acxiom Corporation announced the release of the first issue of its Retail Consumer Dynamics Study (RCD), an industry-specific analysis of consumer shopping behavior and attitudes in today’s difficult economic times.
Agency
Holiday Shoppers planning to Make a Budget and Check it Twice.
In the event that retailers needed yet another reminder that this holiday season will be challenging, consumers are happy to oblige. According to NRF’s 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, U.S. consumers plan to spend an average of $832.36 on holiday-related shopping, up a paltry 1.9 percent over last year’s $816.69. This represents the lowest increase in planned consumer spending since the survey began in 2002.
NPD Holiday 2008 Survey – All Signs Point to Flat to Declining Sales.
The NPD Group, Inc. released the results of its annual survey of consumers’ holiday spending intentions. This year 26% of consumers surveyed told NPD they plan to spend less. In the 2007 survey results only 18% said they planned to spend less. “This 8% decline illustrates that consumers are already focused on the idea of spending less,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc.
The State of the American Mom 2008.
The Marketing to Moms Coalition is an independent organization dedicated to supporting and promoting an understanding of mothers as the most powerful consumer group in the U.S. A resource for industry professionals, the coalition is dedicated to providing insights, identifying trends and connecting members.
Cause-related Marketing can exponentially increase sales.
As the term “cause-related marketing” reaches its 25th anniversary and a sea of pink ribbons washes over the U.S. this month, a new consumer behavior study confirms that cause-related marketing can exponentially increase sales, in one case as much as 74 percent, resulting in millions of dollars in potential revenue for brands.
Bromley Communications to close Miami office.
With the loss of the Burger King (BK) assignment and a slight possibility of pitching an assignment of the BK business in the upcoming agency review, the Miami office does not offer strategic advantages for the agency.
Karen Treydte joins Casanova Pendrill.
Casanova Pendrill has named industry veteran Karen Treydte as Media Planning Director. She brings to the role over twenty-five years of experience in media planning and buying, both in Hispanic and General market advertising.
FCC Commissioner Martin seems to be uncertain about helping minority broadcasters.
After a calling for a very important meeting, where minority broadcasters would have had the opportunity to voice their opinions on the importance of allowing Class A and Low-power TV stations the opportunity to have full-carriage rights on cable systems (Must Carry). Federal Communications Commission (FCC) Commissioner Martin suddenly cancelled the meeting due to political pressure or lack of interest from other Commissioners. Many interested parties were in route to Tennessee for this meeting when he canceled the meeting.
Following this flip-flop, Commissioner Martin created an impromptu reporter meeting and teleconference to state that he has not decided if the FCC has the right to investigate Arbitron’s PPM impact on minority broadcasters.
Industry insiders see once again the long arm of lobbyist placing incredible political pressure on Washington DC and the FCC.
Acculturation among Hispanic Consumers.
Acculturation is the process by which a person learns or accommodates to a new culture (Forrest). The learning process takes place by observing the “host” culture and eventually adjusting oneself to function better within the given culture.
Differing Levels of Acculturation among Hispanics.
Acculturation is not a replacement of the first culture with a second: this is assimilation. Instead, acculturation is the mixing of a second culture with a person’s original culture.
Oops …. the list is going to be laundered at BK.
Well, it turns out that the Burger King is starting from scratch. What the company has been sending out is not an RFP (Request for Proposal), but an unusual RFI (Request for Information).
How to rescue Local HISPANIC Retail.
The following e-mail was sent to Radio Broadcasters by Eric Rhodes, publisher of Radio Ink. It outlines an excellent idea for local Hispanic Radio and Television stations to help promote their respective Hispanic Markets and the opportunities available to help local retailers weather the current economics problems and advantageous to our future.
A good idea is a good idea, regardless of who comes up with it.
If you are an Hispanic Radio or TV General Manager and/or General Sales Manager, this is for you. Obviously, certain elements must be changed for our market. Give us a call for the experts you will need.
