Grupo Gallegos, López Negrete Communications and The Vidal Partnership are in the final round for the Cadbury Schweppes Dr. Pepper Hispanic assignment.
Agency
America’s Shrinking presence on the Global Internet.
Did you know that America now represents only 15% of the Global Internet?In the last 10 years the Internet has radically de-Americanized with profound strategic consequences for Internet CEOs, boards, VCs, investment bankers, government policy makers, and the entire U.S. economy.
World adspend to grow 4% in 2008 and 2009 despite economic downturn.
ZenithOptimedia has reduced its forecast for adspend growth to 4.3% in 2008, down from the 6.6% growth forecast we published in June. They have also reduced the growth forecast for 2009 from 6.0% to 4.0%. The reason for the downgrade is primarily the financial shock caused by the bank failures during the latest phase of the crisis in financial markets, which has spread uncertainty and undermined confidence in the wider economy. The bank failures will have a fairly small direct effect on ad expenditure – since financial advertising contributes only about 4% of global ad expenditure – but fears for the future will cause consumers to cut their spending, while companies carefully inspect their budgets to find cost savings.
Univision & Televisa going to court?
According to this week’s Los Angeles Business Journal, the situation between Univision and Televisa has become a little un-friendlier in recent weeks.
CMO Council – Maximizing Routes to Revenue.
he shift to Individualized Relationship Marketing (IRM) is one of the key preliminary findings from the Chief Marketing Officer (CMO) Council’s new thought leadership initiative, “Precision Promotion: Timely, Targeted and Trackable” sponsored by the InfoPrint Solutions Company, a joint venture between IBM and Ricoh. Using more personalized, relevant and precise customer communication is a key strategy marketers intend to leverage to achieve greater revenue and profitability from existing customers.
September results suggest weak Halloween and Holidays.
Same-store sales growth weakened to 1.3% in September as shoppers gave new signs of the extent they plan to cut back for Halloween and the holidays, TNS Retail Forward reports.
More than 1/3 of U.S. Consumers to cut Holiday Spending.
U.S. consumers aren’t feeling particularly jolly heading into the holiday shopping season this year with more than one-third (35 percent) of U.S. consumers across all income levels expecting to spend less, according to new research from The Nielsen Company. With an economy in turmoil, only six percent expect to spend more and fifty percent of consumers surveyed expect to spend the same amount as last year during the holiday shopping season, historically defined as Thanksgiving week through the last week of December.
