Agency

Burger King has decided to look for new agency alternatives to handle the Hispanic portion of their marketing efforts. The client has put into motion a full review of the account and has sent out requests for proposal (RFP).

To facilitate the dialogue, perhaps Arbitron and other stakeholders could take some lessons from a similar controversy with The Nielsen Company who, just a few years ago, also faced protests from industry and community groups surrounding the accuracy of its television ratings methodology for Hispanic audiences – a controversy that also captured the attention of the FCC and selected members of Congress.

The Jon Stewart of Spanish-language TV, Jaime Bayly, pretty much endorsed Obama on Wednesday night. Why is this news? Well, if you’re a regular viewer of Bayly’s talk show on Mega TV in Miami (airing nationally on DirecTV) you’re familiar with his nightly tirades and rants against the Castro brothers and Hugo Chavez, and might have assumed that Bayly would support McCain. Bayly, always the conscientious TV personality, acknowledged that he has upset some of his loyal fans and admirers. But I doubt very much that Bayly will lose any viewers because his adoring fans have also grown accustomed to his independent streak.

Published by Manny Gonzalez – abece

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Arbitron, which is an unregulated monopoly, has a long standing history of highlighting their most favorable results because the company has a tendency of giving data in “shares” or “cume” rather than in ratings. Neither figure reflects average quarter hour ratings (the average number of people a station reaches), which is what advertisers and stations depend on.

Universal Music Group (UMG) and Flycell, Inc., will celebrate Hispanic Heritage Month with the launch of a Spanish-language version of Flycell.com.

vrtccom and Moroch has been assigned Mexicana Airlines media account for North America and Canada.

Arbitron Inc. confirmed the use of Portable People Meter radio audience estimates as the basis for buy/sell transactions of radio commercial time among subscribing stations, agencies and advertisers.

LifeLock, a identity theft protection company, has selected Atlanta headquartered marketing communications agency IMAGES USA as its multicultural advertising agency of record. IMAGES will focus on increasing LifeLock’s brand awareness in the African American and Hispanic marketplace, nationwide.

accentmarketing announced the launch of the Federal Citizen Information Center’s new public service announcement campaign promoting the government’s official information sources in Spanish: GobiernoUSA.gov and 1 (800) FED-INFO.

As a leading broadcaster of Spanish language content in the top Hispanic markets, including New York, Spanish Broadcasting System, Inc. (SBS) is extremely disappointed in Arbitron’s decision to accelerate the implementation of its flawed Portable People Meter (PPM) despite not having resolved the large number of critical errors in their methodology. For months, these flaws have been brought to Arbitron’s attention from a range of constituencies including the broadcasting and advertising communities, the New York Attorney General’s office, members of Congress, and local community leaders.

Rosy Thompson has been promoted to the position of President of Marketing at the Arenas Group, the Los Angeles based entertainment and media company.

Draftfcb Chicago announced that it has further strengthened its leadership team with the hiring of Simon El Hage as senior vice president, group management director, multicultural marketing.