The ongoing financial and economic stress has highlighted the crucial role that prudent bank lending practices play in promoting the nation’s economic welfare. The recent policy actions are designed to help support responsible lending activities of banking organizations, enhance their ability to fund such lending, and enable banking organizations to better meet the credit needs of households and business. At this critical time, it is imperative that all banking organizations and their regulators work together to ensure that the needs of creditworthy borrowers are met. As discussed below, to support this objective, consistent with safety and soundness principles and existing supervisory standards, each individual banking organization needs to ensure the adequacy of its capital base, engage in appropriate loss mitigation strategies and foreclosure prevention, and reassess the incentive implications of its compensation policies.
Agency
Katz buys Interep access.
According to Inside Radio, Katz Media Group has stuck a deal to pay $3.64 million to Interep to gain access to approach the bankrupt rep firm’s clients. The agreement does not give Katz any portion of Interep, as reported earlier. Under the terms of the deal, stations will have the option of staying with Katz or jumping to a new rep.
This includes Spanish Broadcasting System radio stations and Mega TV, along with the Spanish language television representation division that represents Azteca America TV stations and other independents.
Our First Purpose.
Eduardo Caballero, one of the founders of the industry segment in which I have made my career, taught me a long time ago that “no client pays an agency to simply reach people.” Clients pay agencies for persuasion, acquisition and transactions. Transactions require engagement.
by Tony Ruiz – The Vidal Partnership.
To read El Blog CLICK Above.
Census 2010 agency assignment UPDATE.
Census Bureau and DraftFCB confirm d exposito & partners new role in the Census 2010 campaign.
Colonial Bank names K. Fernandez & Associates Hispanic AOR.
Colonial Bank selected K. Fernandez & Associates as Hispanic Agency of Record. K. Fernandez will lead all Hispanic advertising and marketing efforts.
TotalBank launches ‘Confidence’ with República.
TotalBank announced it has kicked off a branding effort with a new bilingual print, radio and online advertising campaign and tagline “Bank with Total Confidence.” The campaign, created and developed by República, TotalBank’s new full-service agency of record, focuses on consumer confidence and takes a straightforward approach to current economic issues.
2006-’08: Trad Media hit harder than past Recessions.
The industry saw it coming, but in 2006-2008, it actually happened: Newspapers, radio and magazines entered into declines that have grown steeper with every passing quarter.
