Agency

State Farm’s Los Felinos de la Noche brand experience has been named the only Hispanic case in Advertising Age’s 2008 “Marketing 50.” State Farm and its long time Hispanic advertising agency, Alma DDB, share this recognition that highlights the most innovative marketing ideas, the products of the year and the marketers behind them.

After an agency search lasting over 6 months the American Heart Association Western States Affiliate has selected alPunto Advertising of Tustin, CA as its Hispanic agency of record. The agency will be working on a Latino Stroke Awareness Campaign. The assignment includes strategic planning, creative development, media planning and buying and educational program development.

Telemundo announced it will unveil the new www.telemundo.com on January 1, 2009. As part of the network’s digital evolution, the re-vamped site will serve as the online home for all things Telemundo, providing an enhanced entertainment experience for its audience and offering its advertisers and partners unique sponsorship opportunities.

Telemundo also announced a new deal with MSN, which will include distribution of the new Telemundo.com through MSN Latino and other International MSN portals, as well as use of MSN video technology and ad serving.

As I attend this year’s ANA Multicultural Marketing Conference I can’t help but feel like companies and brands are being tested like they have never been before, especially on the ethnic consumer front. I can’t help but wonder how corporate America will deal with the unprecedented intersection–a perfect storm–of an economic tsunami and a burgeoning multicultural marketplace. I am intrigued with the prospect of seeing earth-shattering economic and market shifts leaving certain consumer behaviors and market shares frozen in time. Published by Manny Gonzalez – abece. To read El Blog CLICK above.

The Home Depot announced the launch of its improved Spanish-language Web site. The new URL, espanol.homedepot.com, marks the first home improvement e-commerce site where Hispanics can access, browse and purchase products in-language from start to finish.

A new survey of members of the ANA (Association of National Advertisers) indicates that multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance. As the marketplace becomes more diverse, multicultural initiatives have become increasingly crucial for all categories of business. A substantial majority of survey participants (77 percent) have multicultural marketing initiatives, while 66 percent indicate that their company’s efforts have increased over the past few years.

Although the luxury car market has historically been considered “recession proof,” the current economic crisis has sent sales plummeting. Mercedes Benz, BMW and Lexus all reported stunning losses for the months of September and October.

Nobox Marketing Group has placed the user front and center in its new branding campaign for Scion of Puerto Rico.

What are the greatest challenges faced by Chief Marketing Officers around the globe? What strategies are they implementing to surmount these challenges?