Agency

No, they are irrelevance-resistant.

Hard evidence is critically important to any brand case, and an evidentiary overlay can be a tremendous asset in building and communicating a uniquely compelling brand position.

Fully 56% of the public followed news about the economy very closely last week, and as many as 43% listed this as the single news story they followed more closely than any other. In particular, Americans are beginning to focus more closely on the problems facing the U.S. auto industry.

At a meeting of the Association of Hispanic Advertising Agencies (AHAA) Board of Directors on November 7th, Roberto Orcí, president of Acento, was unanimously selected by fellow agency leaders to fill a board member vacancy in the western region.

Its users can’t even agree on what multicultural marketing is.

The Association of Hispanic Advertising Agencies Chairman Jose Lopez-Varela has once gain sent a letter to Arbitron to reiterate:

“It is with great disappointment that I write to you again regarding the concerns of the Hispanic advertising community with PPM. We sent a letter on September 11th clarifying again our issues with the methodology and Hispanic sampling at your request yet we have heard nothing in response to our issues. AHAA has tried in good faith to work with Arbitron, Inc. and communicate our reservations clearly and concisely; however, you and other company representatives have been indifferent and refuse to acknowledge the severity of the consequences that PPM in its current state poses to the Spanish-language radio industry and the U.S. Latino communities.”

Al Garcia-Serra, COO/Co-Chairman, Machado/Garcia-Serra Communications (MGS), has been recognized in the Hispanic Business Magazine Entrepreneur of the Year (EOY) Award, in the Trade Industry category. The announcement was made during the 18th annual awards gala held November 6 in Los Angeles, honoring entrepreneurial excellence in the U.S. Hispanic market.

The Association of National Advertisers (ANA) has announced the winners of the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008.

A new generation has stepped up to meet the challenge of preserving our environment. These young activists come from all socio-economic backgrounds and from all parts of this country. Unlike prior generations, one thing these mini eco-warriors do have in common is a unified concern about their environment and a profound belief that they can make a difference.