We are in Che-landia in Buenos Aires enjoying the opening day at El Ojo de Iberoamerica 2008.
Agency
Outside the Box: Disconnected Identities of Gay and Lesbian Hispanics and African Americans.
Male, black, a banker… and gay. Latina, lawyer… and lesbian, a triple “minority,” belonging to no group. A new survey reveals some surprising attitudes about gays and lesbians of color – classifications with significant implications for how marketers and advertisers reach out to them.
Getting to Inclusion.
By 2042, most Americans will be non-White (eight years sooner than previously predicted). (1) Although, we don‚t have to wait until then to start thinking how your general market advertising affects multicultural consumers. Today, over a third of the US population is multicultural.
Alcohol Advertising targets Hispanic Students.
Alcohol advertising is heavier around schools with 20 percent or more Hispanic students than near schools with a smaller Hispanic population, according to a new study from The University of Texas at Austin’s College of Education and the University of Florida’s College of Medicine.
The economic slowdown and the Hispanic market: Hispanic Business. PART III
In this last installment of my three-part look at the U.S. Hispanic market in an economic downturn, I will focus on the Hispanic business market, particularly Hispanic small businesses.
Arbitron to defends against NY AG.
Now that Arbitron has commercialized the PPM service in New York and other key markets, we look forward to defending our interests.
