Friday was also a show stop at El Ojo de Iberoamerica 2008 en Buenos Aires.
Agency
HispanicAd.com – News from El Ojo 2008 – Friday 10/31/2008 morning edition.
El Ojo de Iberoamerica 2008 in Buenos Aires is DIVINO. DDB Latinoamerica offers their perspective on the industry and the future of the new Latin power.
Ocean Spray names EMG as Hispanic AOR.
Ocean Spray has named EMG (Ethnic Marketing Group, Inc.) as its Hispanic advertising agency of record. The move reinforces Ocean Spray’s commitment to ensuring that its product benefits and Tastes Good – Good For You message is effectively communicated to the U.S. Hispanic consumer market.
HispanicAd.com – News from El Ojo 2008 – Thursday 10/30/2008.
El Ojo de Iberoamerica 2008 in Buenos Aires once again proves to be a great event.
HispanicAd.com – News from El Ojo 2008 – Wednesday 10/29/2008.
We are in Che-landia in Buenos Aires enjoying the opening day at El Ojo de Iberoamerica 2008.
Outside the Box: Disconnected Identities of Gay and Lesbian Hispanics and African Americans.
Male, black, a banker… and gay. Latina, lawyer… and lesbian, a triple “minority,” belonging to no group. A new survey reveals some surprising attitudes about gays and lesbians of color – classifications with significant implications for how marketers and advertisers reach out to them.
