Agency

Friday was also a show stop at El Ojo de Iberoamerica 2008 en Buenos Aires.

El Ojo de Iberoamerica 2008 in Buenos Aires is DIVINO. DDB Latinoamerica offers their perspective on the industry and the future of the new Latin power.

Ocean Spray has named EMG (Ethnic Marketing Group, Inc.) as its Hispanic advertising agency of record. The move reinforces Ocean Spray’s commitment to ensuring that its product benefits and Tastes Good – Good For You message is effectively communicated to the U.S. Hispanic consumer market.

El Ojo de Iberoamerica 2008 in Buenos Aires once again proves to be a great event.

Alcohol advertising is heavier around schools with 20 percent or more Hispanic students than near schools with a smaller Hispanic population, according to a new study from The University of Texas at Austin’s College of Education and the University of Florida’s College of Medicine.

We are in Che-landia in Buenos Aires enjoying the opening day at El Ojo de Iberoamerica 2008.