Agency

El Ojo de Iberoamerica 2008 in Buenos Aires once again proves to be a great event.

Alcohol advertising is heavier around schools with 20 percent or more Hispanic students than near schools with a smaller Hispanic population, according to a new study from The University of Texas at Austin’s College of Education and the University of Florida’s College of Medicine.

We are in Che-landia in Buenos Aires enjoying the opening day at El Ojo de Iberoamerica 2008.

Male, black, a banker… and gay. Latina, lawyer… and lesbian, a triple “minority,” belonging to no group. A new survey reveals some surprising attitudes about gays and lesbians of color – classifications with significant implications for how marketers and advertisers reach out to them.

By 2042, most Americans will be non-White (eight years sooner than previously predicted). (1) Although, we don‚t have to wait until then to start thinking how your general market advertising affects multicultural consumers. Today, over a third of the US population is multicultural.

In this last installment of my three-part look at the U.S. Hispanic market in an economic downturn, I will focus on the Hispanic business market, particularly Hispanic small businesses.

John Voss who was the COO of Hispanic Market Weekly will depart the company at the end of this week.

As a continuation of my three-part look at the potential effects of the economic slowdown on the U.S. Hispanic market (click here to read the first part focusing on Hispanic consumer spending), I will look at the Hispanic advertising market. By Jose Villa/Sensis.