Agency

Over the last couple of weeks, we have seen the political crescendo rise to deafening levels about our economy and the future of our country. Wall Street and our politicians did not help, since greed and misplaced interest almost brought the world to an economic standstill. And it still might happen.

We have seen the currency and future wars of the world no longer about coins or paper or geography won and lost, but evolving. Its about energy sources for the future.

But what does this have to do with the US Hispanic Market?

It has a lot to do about the US Hispanic Market. We are no longer under the radar as a consumer base, ad budgets or media entities in a vacuum.

We are now a BLIP on the ad industry radar.

What do you think? To read El Blog CLICK above.

Postcards From The Stars and The Ricky Martin Foundation announce a strategic alliance that brings together a groundbreaking new digital media company from Puerto Rico, and the island’s most celebrated music superstar. This homegrown partnership has been formed to unveil a cutting-edge online video technology with a launch that will also benefit the charitable organization’s initiatives for children’s rights across the world.

One in four organizations have already switched, or will consider switching from a marketing agency to an agency with a greater knowledge of the digital space. This is the stark warning from a new research survey sponsored by global services firm Sapient.

Acxiom Corporation announced the release of the first issue of its Retail Consumer Dynamics Study (RCD), an industry-specific analysis of consumer shopping behavior and attitudes in today’s difficult economic times.

In the event that retailers needed yet another reminder that this holiday season will be challenging, consumers are happy to oblige. According to NRF’s 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, U.S. consumers plan to spend an average of $832.36 on holiday-related shopping, up a paltry 1.9 percent over last year’s $816.69. This represents the lowest increase in planned consumer spending since the survey began in 2002.

The NPD Group, Inc. released the results of its annual survey of consumers’ holiday spending intentions. This year 26% of consumers surveyed told NPD they plan to spend less. In the 2007 survey results only 18% said they planned to spend less. “This 8% decline illustrates that consumers are already focused on the idea of spending less,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc.