Since 2000 Hispanics have accounted for more than half (50.5%) of the overall population growth in the United States — a significant new demographic milestone for the nation’s largest minority group. During the 1990s, the Hispanic population also expanded rapidly, but in that decade its growth accounted for less than 40% of the nation’s total population increase. In a reversal of past trends, Latino population growth in the new century has been more a product of the natural increase (births minus deaths) of the existing population than it has been of new international migration. As of mid-2007, Hispanics accounted for 15.1% of the total U.S. population.
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Are we blip on the radar screen?
Over the last couple of weeks, we have seen the political crescendo rise to deafening levels about our economy and the future of our country. Wall Street and our politicians did not help, since greed and misplaced interest almost brought the world to an economic standstill. And it still might happen.
We have seen the currency and future wars of the world no longer about coins or paper or geography won and lost, but evolving. Its about energy sources for the future.
But what does this have to do with the US Hispanic Market?
It has a lot to do about the US Hispanic Market. We are no longer under the radar as a consumer base, ad budgets or media entities in a vacuum.
We are now a BLIP on the ad industry radar.
What do you think? To read El Blog CLICK above.
Postcards From The Stars.
Postcards From The Stars and The Ricky Martin Foundation announce a strategic alliance that brings together a groundbreaking new digital media company from Puerto Rico, and the island’s most celebrated music superstar. This homegrown partnership has been formed to unveil a cutting-edge online video technology with a launch that will also benefit the charitable organization’s initiatives for children’s rights across the world.
Digital Experience key For Marketing Agencies’ Survival.
One in four organizations have already switched, or will consider switching from a marketing agency to an agency with a greater knowledge of the digital space. This is the stark warning from a new research survey sponsored by global services firm Sapient.
Holiday Shoppers planning to Make a Budget and Check it Twice.
In the event that retailers needed yet another reminder that this holiday season will be challenging, consumers are happy to oblige. According to NRF’s 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, U.S. consumers plan to spend an average of $832.36 on holiday-related shopping, up a paltry 1.9 percent over last year’s $816.69. This represents the lowest increase in planned consumer spending since the survey began in 2002.
NPD Holiday 2008 Survey – All Signs Point to Flat to Declining Sales.
The NPD Group, Inc. released the results of its annual survey of consumers’ holiday spending intentions. This year 26% of consumers surveyed told NPD they plan to spend less. In the 2007 survey results only 18% said they planned to spend less. “This 8% decline illustrates that consumers are already focused on the idea of spending less,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc.
Cause-related Marketing can exponentially increase sales.
As the term “cause-related marketing” reaches its 25th anniversary and a sea of pink ribbons washes over the U.S. this month, a new consumer behavior study confirms that cause-related marketing can exponentially increase sales, in one case as much as 74 percent, resulting in millions of dollars in potential revenue for brands.
