Agency

According to this week’s Los Angeles Business Journal, the situation between Univision and Televisa has become a little un-friendlier in recent weeks.

he shift to Individualized Relationship Marketing (IRM) is one of the key preliminary findings from the Chief Marketing Officer (CMO) Council’s new thought leadership initiative, “Precision Promotion: Timely, Targeted and Trackable” sponsored by the InfoPrint Solutions Company, a joint venture between IBM and Ricoh. Using more personalized, relevant and precise customer communication is a key strategy marketers intend to leverage to achieve greater revenue and profitability from existing customers.

Same-store sales growth weakened to 1.3% in September as shoppers gave new signs of the extent they plan to cut back for Halloween and the holidays, TNS Retail Forward reports.

U.S. consumers aren’t feeling particularly jolly heading into the holiday shopping season this year with more than one-third (35 percent) of U.S. consumers across all income levels expecting to spend less, according to new research from The Nielsen Company. With an economy in turmoil, only six percent expect to spend more and fifty percent of consumers surveyed expect to spend the same amount as last year during the holiday shopping season, historically defined as Thanksgiving week through the last week of December.

Burger King has decided to look for new agency alternatives to handle the Hispanic portion of their marketing efforts. The client has put into motion a full review of the account and has sent out requests for proposal (RFP).

To facilitate the dialogue, perhaps Arbitron and other stakeholders could take some lessons from a similar controversy with The Nielsen Company who, just a few years ago, also faced protests from industry and community groups surrounding the accuracy of its television ratings methodology for Hispanic audiences – a controversy that also captured the attention of the FCC and selected members of Congress.

The Jon Stewart of Spanish-language TV, Jaime Bayly, pretty much endorsed Obama on Wednesday night. Why is this news? Well, if you’re a regular viewer of Bayly’s talk show on Mega TV in Miami (airing nationally on DirecTV) you’re familiar with his nightly tirades and rants against the Castro brothers and Hugo Chavez, and might have assumed that Bayly would support McCain. Bayly, always the conscientious TV personality, acknowledged that he has upset some of his loyal fans and admirers. But I doubt very much that Bayly will lose any viewers because his adoring fans have also grown accustomed to his independent streak.

Published by Manny Gonzalez – abece

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Arbitron, which is an unregulated monopoly, has a long standing history of highlighting their most favorable results because the company has a tendency of giving data in “shares” or “cume” rather than in ratings. Neither figure reflects average quarter hour ratings (the average number of people a station reaches), which is what advertisers and stations depend on.

Universal Music Group (UMG) and Flycell, Inc., will celebrate Hispanic Heritage Month with the launch of a Spanish-language version of Flycell.com.

vrtccom and Moroch has been assigned Mexicana Airlines media account for North America and Canada.

Arbitron Inc. confirmed the use of Portable People Meter radio audience estimates as the basis for buy/sell transactions of radio commercial time among subscribing stations, agencies and advertisers.

LifeLock, a identity theft protection company, has selected Atlanta headquartered marketing communications agency IMAGES USA as its multicultural advertising agency of record. IMAGES will focus on increasing LifeLock’s brand awareness in the African American and Hispanic marketplace, nationwide.

accentmarketing announced the launch of the Federal Citizen Information Center’s new public service announcement campaign promoting the government’s official information sources in Spanish: GobiernoUSA.gov and 1 (800) FED-INFO.