he shift to Individualized Relationship Marketing (IRM) is one of the key preliminary findings from the Chief Marketing Officer (CMO) Council’s new thought leadership initiative, “Precision Promotion: Timely, Targeted and Trackable” sponsored by the InfoPrint Solutions Company, a joint venture between IBM and Ricoh. Using more personalized, relevant and precise customer communication is a key strategy marketers intend to leverage to achieve greater revenue and profitability from existing customers.
Agency
Univision & Televisa going to court?
According to this week’s Los Angeles Business Journal, the situation between Univision and Televisa has become a little un-friendlier in recent weeks.
September results suggest weak Halloween and Holidays.
Same-store sales growth weakened to 1.3% in September as shoppers gave new signs of the extent they plan to cut back for Halloween and the holidays, TNS Retail Forward reports.
More than 1/3 of U.S. Consumers to cut Holiday Spending.
U.S. consumers aren’t feeling particularly jolly heading into the holiday shopping season this year with more than one-third (35 percent) of U.S. consumers across all income levels expecting to spend less, according to new research from The Nielsen Company. With an economy in turmoil, only six percent expect to spend more and fifty percent of consumers surveyed expect to spend the same amount as last year during the holiday shopping season, historically defined as Thanksgiving week through the last week of December.
Burger King looking for new Hispanic agency and puts out RFP.
Burger King has decided to look for new agency alternatives to handle the Hispanic portion of their marketing efforts. The client has put into motion a full review of the account and has sent out requests for proposal (RFP).
Universal Music Group joins Flycell to Celebrate Hispanic Heritage Month
Universal Music Group (UMG) and Flycell, Inc., will celebrate Hispanic Heritage Month with the launch of a Spanish-language version of Flycell.com.
