AcuPOLL has developed a white paper that details the methodology further, showcasing benefits to brand executives who are often under increased pressure to fast track the best ideas and get them to market.
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2008 National Survey of Latinos: Hispanics see their situation in U.S. deteriorating.
Half (50%) of all Latinos say that the situation of Latinos in this country is worse now than it was a year ago, according to a new nationwide survey of 2,015 Hispanic adults conducted by the Pew Hispanic Center.
2008 National Survey of Latinos: Hispanics see their situation in U.S. deteriorating.
Half (50%) of all Latinos say that the situation of Latinos in this country is worse now than it was a year ago, according to a new nationwide survey of 2,015 Hispanic adults conducted by the Pew Hispanic Center.
Significant drop in Financial Services ad spending drives 6%t overall decline in Online Advertising.
Nielsen Online, a service of the Nielsen Company,reported that a 27 percent decline in image-based online ad spending by Financial Services companies drove a six percent year-over-year decrease in overall image-based online advertising in the first half of 2008; the number of image-based impressions decreased by nine percent during the same period.
U.S. Ad Spending Down Slightly in first half of 2008.
Overall, despite a continued softening of the economy, several media and companies showed healthy growth in advertising for the first half. Advertising on Cable TV saw the largest growth, with an increase of 8.1% over the first half of 2007, while Spot Radio fared worst among the 19 media categories analyzed by Nielsen, declining by 10.1% compared with the same period last year.
The Role of Culture in Cross-Cultural Marketing.
Hispanics are one of the fastest growing populations of the United States. In 2007, there were 45.5 million Latinos representing 15 percent of the total population of the United States. Among the Hispanic population, 66.9 percent were Mexican, 14.3 percent were Central and South American, 8.6 percent were Puerto Rican, 3.7 percent were Cuban, and the remaining 6.5 percent were of other Hispanic origins. (US Bureau of the Census; Ramírez & De la Cruz, 2002)
Expert Internet Users prize it for Info.
As US Internet users ages 16 and older gain experience on the Web, the Internet becomes a more-important source of information, according to recently released data from the USC Annenberg Center for the Digital Future. In time, the Internet surpasses even personal sources of information, and all media except the Web stay at the same levels of importance or drop.
