Agency

Marketers including old and new media vehicles are intrigued and challenged with how to brand for and effectively reach the US Hispanic bilingual and bicultural 12 -34 demographic. By Julio Rumbaut.

CaribeVision Broadcasting Network has recently signed an agreement to invest more than $4 million in advertising in three markets: Miami, New York and Puerto Rico.

New jersey Attorney General Anne Milgram announced that the state has issued a subpoena to Arbitron, the monopoly provider of ratings services to U.S. radio stations, concerning allegations that its new method for measuring radio station listenership in New Jersey is flawed, statistically unreliable and undercounts the listening habits of minority consumers.

The biggest winner at Advertising Age’s 10th annual Hispanic Creative Advertising Awards show on Sept. 12 was Hispanic agency Conill, with prizes for Toyota Motor Sales, Procter & Gamble and T-Mobile, including the Best of Show award for Toyota’s “Is That the Lineman?” campaign.

The winners of the Print competition, going on to represent our market at Cannes in 2009 are: GREY AREA by Franco Caballero and Sasha Vazquez of Bromley Communications. Franco won the prize in last year’s competition as well. And Sasha has also previously won.

And for the second year in a row, the winners of the Film competition going on to represent us again in Cannes 2009 are: Nicky Angelino and Flavia Stefani of the Vidal Partnership with their piece A Little Buzzed.

The third annual HispanicAd.com Account Planning Excelencia (HAPE) awards were presented to 6 winners in four categories and two recognitions. HispanicAd.com CEO Gene Bryan, creator of the awards, handed out the honors during the luncheon at the 25rd semi-annual conference of The Association of Hispanic Advertising Agencies (AHAA) at the Beverly Hills Hilton in Los Angeles.

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