Sapient recently sponsored a national online digital marketing and interactive advertising survey to gain insight into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly responsible for managing digital marketing budget allocation across multiple channels.
Agency
Tips for Sales People – Speaking From the Heart.
There are two ways to make a presentation: one stemming from your heart, the other from your mind. Just as a good actor makes a movie or play engaging and believable with expressive dialogue, sales leaders establish interest and credibility when they speak from the heart about the products they sell.
Jaime Bayly rocks!
Tuesday night TV in Miami was an absolute classic–and I would submit historic. I would go so far as saying that it was historic TV programming in ANY LANGUAGE. By Manny Gonzalez – abece
To read El Blog CLICK above.
Orlando Millan joins d expósito & Partners
Orlando Milian, Sr. VP/Account Managing Director at Young & Rubicam/New York, whose background includes senior level leadership positions in the U.S. Hispanic market, has joined d expósito & Partners, LLC, assuming the Partner/Regional Director post with direct management responsibilities on the agency’s MAZDA USA account, among other duties and challenges.
Arbitron testifies before the New York City Council.
Arbitron Inc. released the following statement summarizing its testimony before the New York City Council regarding the Arbitron Portable People Meter radio ratings services.
Re-launch of ViveloHoy.com
HoyInternet.com is being re-launched as ViveloHoy.com. ViveloHoy, which means “Live it Up Today”, is a national website which includes news and information from Tribune Company’s Spanish-language daily Hoy, and will enjoy a new design, name and logo as part of its robust series of interactive content.
New York Attorney General to launch an investigation on Arbitron’s PPM.
New York Attorney General Andrew Cuomo has launched an investigation into Arbitron’s Portable People Meter, according to Inside Radio, Radio Ink and Radio & Record trade journals.
The investigation is based on the possibility that current ratings research practices hinder minority broadcasters.
Terri Simpson to lead sales at Tribune Multicultural Interactive.
As part of Tribune Company’s continued innovation in developing media products that connect with the Hispanic market, Marc Chase, President of Tribune Interactive, has appointed Terri Simpson to Vice President of Sales Operations, Multicultural for Tribune Interactive. Simpson will spearhead the re-launch of HoyInternet.com to ViveloHoy.com as her first major initiative at Tribune.
‘Pit Strategy’ has retailers looking to the workplace for increased ROI.
In motorsports , choosing the optimum pit strategy of how many stops to make and when to make them is crucial to having a successful race. In today’s troubled economy, with gas prices topping off at nearly $4 a gallon, a new study from consumer intelligence firm BIGresearch suggests cash-strapped consumers are calculating their own pit strategy— to save both time and money.
Gaps are closing between Consumer Expectations and Retailer Readiness for Cross-Channel Execution.
Sterling Commerce released the results of a recent survey that shows that the gaps are closing between consumer expectations for a seamless cross-channel experience and retailers’ abilities to deliver that experience.
