BB&T Corporation said it has introduced a multimedia Spanish-language advertising campaign developed with Miami-based Machado Garcia-Serra Communications (MGS), BB&T’s Hispanic advertising agency of record.
Agency
Improving In-Store Branding Power.
Branding was relatively easy in the 1960s, with affordable 60-second spots that provided plenty of time for product sell. By the time the ’70s rolled around, marketers complained when they had to cut messages down to fit 45-second ads. In the ’80s, ads had condensed into expensive 30- second spots that left marketers grumbling.
Terra launches Branding Campaign.
Terra announced the launch of a branding campaign focused on four key markets; Los Angeles, Dallas, New York and Miami. The campaign focuses on Terra’s four pillars of content: Music/Entertainment, Terra TV as well as News and Sports. The campaign was created by Alma DDB in Miami and the media is being placed by Mindshare in Miami.
College Students work without a Wire.
Today’s collegians are becoming road warriors, ditching their desktop PCs for laptops and mobile phones.
Multicultural Market holds 22% of New Vehicle Sales in 2007.
Though overall new vehicle registrations were down 3.3 percent in 2007, Hispanic, Asian and African-American consumers maintained 22 percent of the market, a stable level from 2006, according to R. L. Polk & Co.
How consumers prefer to receive advertising.
Mediamark Research & Intelligence (MRI) has released a new consumer segmentation analysis—titled Responsiveness to Ads Across Media—categorizing U.S. adults according to the media in which they prefer to receive advertising messages.
Long Growth Streak of U.S. Communications Spending Will Continue in 2008.
Total communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative media sectors offset the downward pressure of declining traditional advertising spending, according to research released by Veronis Suhler Stevenson (VSS).
Reliant Energy launches advertising campaign featuring employees.
Reliant Energy has launched a new advertising campaign featuring its employees to bring a human face to Reliant’s business while highlighting its customer service focus.
Census — County Population Estimates by Age, Sex, Race and Hispanic Origin.
La Paz County, Ariz. — located on the California border and home to the Colorado River Indian Reservation — has the country’s oldest population, according to U.S. Census Bureau county population estimates by age, sex, race and Hispanic origin. Webb County (Laredo), Texas — on the Mexican border in the southern part of the state — has the country’s youngest population, with children younger than 5 comprising 12.8 percent.
Information is Power.
Looking to make a major impact on your selling efforts? Then get serious about cruising the information superhighway and putting your newfound knowledge to good use.
Gassert named Media Department Leader at Dieste.
Hispanic ad agency Dieste announced the appointment of Scott Gassert as media general manager. Gassert is now part of the agency’s leadership team, reporting to executive director of integration Alvaro Cabrera.
Cardoze leaves Dieste Harmel & Partners.
Edgar Cardoze has left his post of VP Media Director of Dallas based Dieste Harmel & Partners.
Mr. Cardoze is looking at several options and looks forward to this new phase in his stellar career in the US Hispanic Market.
Hahn – Contact Strategy Director at LatinWorks.
LatinWorks is pleased to welcome Tim Hahn to the agency as Contact Strategy Director. In this position, Tim will be responsible for guiding and counseling clients on opportunities and the rapidly evolving new media landscape.
