Bank of America recently debuted its new Spanish-language campaign, Hacia Adelante, to demonstrate how the bank can help Hispanic customers achieve a better financial future for themselves and their families. The new advertisements convey the central importance a checking account plays in achieving life goals such as owning a first home, paying for college and starting a small business.
Agency
Sedano’s Supermarkets launches new campaign.
Sedano’s Supermarkets announced that it has kicked off its rebranding efforts with new television and radio commercials. The campaign, created and developed by República, The spots features real-life customers as they share their personal stories of why they choose shopping at their neighborhood Sedano’s Supermarket.
Rise in migration from TV to Online in primetime.
A surprisingly high percentage of people are putting down their remote controls and heading to the Web to watch their favorite primetime TV shows, according to a new report released by Integrated Media Measurement Inc. (IMMI).
HispanicAd.com 2008 US Hispanic Executive Report.
HispanicAd.com and Cyber-Surveys.com fielded a landmark online study targeting the US Hispanic advertising, marketing and media professionals to gauge their media consumption habits and preferences to technology and news sources.
ALDI selects The Group Advertising as Hispanic AOR.
ALDI has selected The Group Advertising in Central Florida as Hispanic Agency of Record for the Florida market.
GlobalHue expands.
GlobalHue announced the addition of three senior staff members to its leadership team. Shawn Marshall joins as President of GlobalHue Africanic; Jacqueline B. Reynolds joins as Executive Vice President – Multi-Connect Marketing; and Jeanne Vaughn is hired as Senior Vice President/Director of Planning for GlobalHue Latino.
Hispanic Media Spending.
Online far behind in the media mix
Online ad spending targeted at Hispanic Internet users accounted for less than 5% of total Hispanic ad spending in 2007, according to data released in July 2008 by HispanTelligence and TNS Media Intelligence.
Nestlé Pure Life signs partnership with Cristina Saralegui.
Nestlé Waters North America announced that it has signed a two-year partnership agreement with Cristina Saralegui. Under this agreement, Ms. Saralegui will serve as spokesperson for Nestle Pure Life, appearing in print and broadcast advertising and online on behalf of the company’s new Vive Sanamente (Live Healthy) marketing campaign.
ComEd Powers Up with new Hispanic Campaign.
Chicago electric utility company ComEd has launched a new Spanish-language advertising campaign to reiterate its reliability among its Hispanic customers
The Incredible Shrinking Brands.
How and when did brands get so small? It seems that despite the greater availability of tools and engaging media to connect brands with consumers, the impact of brands on society has greatly diminished. Why are the trillions of dollars currently spent on marketing only getting us “Paris Hilton” brands instead of timeless “Liz Taylor’s?” It seems that this past decade’s media revolution has empowered consumers while making brands more insecure. Our brands now more than ever need to stand for something in order to inspire and stand out. In essence, they need to grow up. Some good old values can help. By Roberto Ramos, President & CEO, The vox collective. To view El Blog CLICK above.
