There isn’t one American middle class; there are four. Each is different from the others in its attitudes, outlook and financial circumstance–sometimes in ways that defy traditional stereotypes of the middle class, according to an analysis of a recent national survey conducted by the Pew Research Center Social and Demographic Trends Project.
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Inflation staggers Public but Economy still seen as Fixable.
The public continues to be extremely downbeat about the national economy. Just 10% say the economy is in good shape, while 72% say the economy is either in a recession (54%) or a depression (18%). On a personal level, concerns about rising prices have surged. Beyond widespread anxiety about energy costs, a growing number of Americans say it is difficult for them to afford food.
U.S. Consumers check nutritional labels.
Nearly two-thirds (65 percent) of U.S. consumers say they notice nutritional information on food packaging more often now compared to two years ago, according to a new global online survey by The Nielsen Company.
Where is Interactive Marketing Heading?
The growth of interactive marketing is poised to accelerate in coming years. Despite this, are you one of the many online marketers who already feels overwhelmed? Do you struggle to align your interactive marketing activities within your organization? Do the vendors you partner with work in silos? FREE.
FTC Report sheds new light on Food Marketing to Children and Adolescents.
The Federal Trade Commission announced the results of a study on food marketing to children and adolescents. The report, Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation, finds that 44 major food and beverage marketers spent $1.6 billion to promote their products to children under 12 and adolescents ages 12 to 17 in the United States in 2006.
Illegal Immigrant population dropping.
A new analysis of monthly Census Bureau data shows a significant decline in the number of less-educated Hispanic immigrants. The report is the first to show systematic evidence that the illegal population is decreasing. There is good evidence that recent immigration enforcement efforts are a key factor causing the decline.
The US Hispanic Online populations – one demographic, but multiple targets.
In 2008, eMarketer estimates there are 23 million Hispanics online, and by 2012 there will be nearly 30 million.
“The paradox is that the larger this market grows,” says Lisa E. Phillips, senior analyst at eMarketer and author of the new report, US Hispanics Online: Demographics, “the more fragmented it becomes.”
Nielsen Ratings – LatinWorks Scores with Two Top Ten Spots
Nielsen AIG recently released their Top Ten list of most liked Spanish-language TV and LatinWorks had two spots on the list for their work with M&M/Mars and Domino’s Pizza.
Home Depot in review.
Home Depot has placed their $500M account into review and including all marketing efforts that also include their Hispanic marketing efforts.
The Vidal Partnership is expected to defend and the incumbent Hispanic AOR.
