Burger King Corp. announced the roll-out of Futbol Kingdom street level futbol events to be held in eight markets across the United States throughout August and September 2008. The interactive Futbol Kingdom experience is designed to reach key Spanish markets as well as 2nd and 3rd generation Hispanics on a national level.
Agency
Attitudes on Economy remain Bleak.
As the drumbeat of bad economic news continues, Americans’ feelings on the economy remain pessimistic.
Coca-Cola Telenovela Club treats Fans to a Memorable Red-Carpet Event.
The Coca-Cola Telenovela Club celebrated the ugliest novela in the prettiest city in America this weekend. Several fans of the popular novela, “La Fea Más Bella,” were treated to a weekend getaway to Miami Beach, compliments of the latest Coca-Cola Telenovela Club consumer promotion.
Who needs Carlos Slim? Or Hugo Chavez for that matter?
If you’re looking for some inspirational reading material during these troubling, global economic times, pick up the August 11, 2008 issue of Forbes magazine (my favorite business magazine). The cover story is about Denis O’Brien, the Irish wireless mogul who’s become a hero to people in several poor and under-developed countries like Haiti and Jamaica. To read El Blog CLICK above.
Time Warner: Pay Univision Retrans Fees or Face Consequences.
A Wall Street analyst offered an endorsement Friday for Univision’s efforts to extract significant retransmission consent fees from cable operators, going so far as to suggest that Time Warner Cable could suffer from the Spanish-language broadcaster’s demands.
Look Who’s Leading…
Hispanics are growing in numbers and stature in the U.S. and Latino influence is changing the complexion of American culture. The advertising and marketing industry is no exception.
In a rousing, star-studded, three-day event, the Hispanic-specialized marketing industry will explore the dynamics of leadership in all areas of our society and the link to the opportunities and what is occurring daily in agencies creating advertising targeted to Latinos.
2008 Hispanic Fact Pack.
HispanicAd.com is proud to announce that the 2008 Advertising Age Hispanic Fact Pack is now available for download.
The Fact Pack contains useful information to help US Hispanic advertising, marketing and media professionals.
Download here.
Gay and Lesbian Consumers more likely to follow latest Styles and Trends.
According to a new national survey conducted online by Harris Interactive, nearly half (48%) of gay and lesbian adults report they like to keep up with the latest styles and trends, compared to only 38 percent of heterosexual adults. This also seems to accelerate behaviors tracked by a similar survey in January 2007 when 38 percent of gay and lesbian adults reported they like to keep up with the latest styles and trends (compared to 32% of heterosexual adults).
African-Americans, Online and Shopping.
African-American Internet users surveyed spent more than one-quarter of their total media time online in October and November 2007, according to the Radio One-sponsored “Black America Study,” conducted by Yankelovich.
How Your Company CAN Survive This Recession.
The recent economic downturn looks to be claiming its first corporate victims. Among the list of once strong retailers scurrying for bankruptcy protection are industry giants Linens ‘n Things, Bombay Company, Sharper Image and Steve & Barry’s. This raises a frightening question: can your company make it through?
