Consumer concerns over the ongoing increases in the price of oil are motivating automobile manufacturers to become more creative in marketing their products and Toyota of Puerto Rico turned to Miami/San Juan-based Nobox Marketing Group.
Agency
English is not the new Spanish on Radio Premios Juventud proves that out on TV.
Some Spanish language radio stations seem to think that English is the new Spanish. I am not sure what makes radio programmers add English language songs into their playlist. By Jose Cancela.
Unifying sales & marketing still a challenge for many companies.
A new global study by the Chief Marketing Officer Council shows that many companies worldwide still lag in their ability to integrate and align sales goals with marketing activities, thus reducing the overall business performance of their organizations.
Will people give meaning to Marketing?
“You” were selected as Time magazine’s person of the year. Every industry expert has beaten to death this decade’s marketing catchphrase, “The consumer is in control.” Teens, tweens and digitally savvy adults have made it abundantly clear that they will not be marketed to in the traditional manner. The question marketers now wait to have answered is: What are people going to do with their newfound control? What must marketers do to stay relevant in the world of consumer control?
No Time For Gloom Or Doom!
Last week the online advertising industry woke up to the fact that it is not immune to the effects of a broad-based macroeconomic slowdown.
SBS’s ‘EL CIRCO’ recognized by leading Marketing Association in Puerto Rico.
Spanish Broadcasting System (SBS)announced that “El Circo”, the company’s hit morning radio show on WMEG La Mega 106.9 FM in Puerto Rico, was nominated by the Association of Executives in Sales and Marketing in Puerto Rico for the “Premios Excelencia en Mercadeo” award for its “¿Pa’ Donde Van?” campaign. “El Circo” is hosted by the renowned radio personalities Antonio “El Gangster” Sánchez and José “Funky Joe” Vallenilla.
Talking Agency Smack and the seeds of Real-Deal Change.
Some mornings it’s clear I’ve woken up in the bullpen of Cosmopolitan magazine, facing a cabinet of recyclable cutlines. Acerbic zingers flood the file: Why Agencies Are Utterly Clueless. Proof That Agencies Don’t Know How Clueless They Are. Top 10 Reasons You Should Fire Your Agency Yesterday. Why the Agency Model is Cracked. What About an Agency That’s Not Really an Agency?
Though some weeks belie it, this is not simply the lexicon of talking agency smack. These are real rumblings, by our brethren, foes, or clients. This is the voice of malaise and express desire for change that nags.
Marketing Departments understaffed – too many move on Quickly.
Even as companies have begun to shell out more money to market products and services to reach consumers with tighter purse strings, their marketing departments are facing major hurdles to getting the job done, a new survey finds.
For one thing, the survey of nearly 400 Marketing Executives Networking Group (MENG) members suggests, more than 70% believe there is a shortage of qualified executive-level talent.
Branding Intangibles.
Despite significant growth in retail markets, salespeople in the electronics industry are expected to benefit little from this growth during the coming decade. The number of people employed in retail sales now tops 4.5 million and employment in this sector is expected to grow 12% in the coming decade, according to the U.S. Department of Labor’s 2006 Labor Statistics. In fact, retail sales is projected to be one of the leading work categories providing the new jobs – approximately 557,000 – between 2006 and 2016 but salespeople in the electronics industry will reap few benefits from the increase.
