Despite significant growth in retail markets, salespeople in the electronics industry are expected to benefit little from this growth during the coming decade. The number of people employed in retail sales now tops 4.5 million and employment in this sector is expected to grow 12% in the coming decade, according to the U.S. Department of Labor’s 2006 Labor Statistics. In fact, retail sales is projected to be one of the leading work categories providing the new jobs – approximately 557,000 – between 2006 and 2016 but salespeople in the electronics industry will reap few benefits from the increase.
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How to Choose a Career You’ll Love In Media and Advertising – Career Security Through Thick & Thin
Even people who find their dream job right out of college will find change in that job inevitable. In fact, by age forty, over 70 percent of all college graduates are in professions that no longer are related to their original academic focus. Relationships they’ve made in college, however, frequently last a lifetime. The same is true in your career.
Lopez Negrete Communications adds HEAVY-HITTERS.
Lopez Negrete Communications announced the addition of Joseph “Pepe” Machin and José López-Varela as executive group account directors. Both López-Varela and Machin will join an existing star-studded team to help oversee the strategic management of several of the agency’s stellar clients.
Univision experiments…and it worked.
It’s not every day that Univision undertakes major collaborations for special events, and the upcoming “Premios Deportes” is a nice case study. Unlike “Premios Juventud” or the long-running “Premio Lo Nuestro,” which Univision produces entirely on its own, “Premios Deportes” is a collaboration between Univision and Tecate beer. I had the pleasure of attending the taping in L.A., and while we didn’t have the benefit of a fully-edited, continuously-running program, the content will make for a very nice program.
Published by Manny Gonzalez – abece
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Back-to-School spending to show slight gains for 2008.
In a nationally representative study of mothers with school-age children by the Marketing to Moms Coalition, fully 20 percent of respondents claimed that their child’s school offers a service that allows students to buy supplies directly from the school. And whether it’s a local school or a local retailer, mothers show a strong preference for spending their back-to-school dollars in “brick-and-mortar” environments that offer one-stop shopping.
PC-TV Tuner market to get boost from European & Asian Shift to Digital TV.
The adoption of digital PC-TV Tuners will accelerate in Europe as Digital Terrestrial TV (DTT) services continue to expand there. Asia, China and India will present strong growth opportunities. North America is expected to see a surge during 2009, when analog TV is cut off, and new mobile digital broadcast TV (MDTV) services are introduced by major US TV stations. The high-tech market research firm In-Stat. cautions that the uptake of PC-TV tuners is not guaranteed, as they face challenges from a wide variety of options, consumers now have to use computers to gather and view a wide range of video content.
Airline Brands struggle in Downturn.
The current, troubled state of the airline industry is nearly matched by the branding of major U.S. carriers, according to a study conducted by brand strategists at Stealing Share, a brand development and research firm.
M&M’S launches Hispanic Marketing Campaign with Wilmer Valderrama & Christina Saralegui.
Mars Snackfood US announced a unique Hispanic advertising campaign for its M&M’S Brand, which serves as an extension to its popular “Inner M” advertising campaign that includes personalities Wilmer Valderrama and Christina Saralegui. Just like past “Inner M” celebrities, both Valderrama and Saralegui will appear in print advertisements nationwide that demonstrate how they embrace the fun side of life and find their “Inner M.”
Loyalty Marketing .
What is Loyalty Marketing today? Over 75% of the consumers we know and love participate in one or more programs (Source: Jupiter). Our parents’ loyalty programs were simple programs with simple rewards: you buy something, and there was a degree of personalization in the product buying experience. Today virtually everyone has a credit card they are building points on, an airline, hotel, rental car, book club, coffee shop, but most of the larger loyalty programs were driven from service-based businesses with perishable products or services. Today, it is confusing to define a loyalty program.
