African-American Internet users surveyed spent more than one-quarter of their total media time online in October and November 2007, according to the Radio One-sponsored “Black America Study,” conducted by Yankelovich.
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How Your Company CAN Survive This Recession.
The recent economic downturn looks to be claiming its first corporate victims. Among the list of once strong retailers scurrying for bankruptcy protection are industry giants Linens ‘n Things, Bombay Company, Sharper Image and Steve & Barry’s. This raises a frightening question: can your company make it through?
Nobox creates Toyota Puerto Rico ‘The Incredible Gas Saving Machine’ website.
Consumer concerns over the ongoing increases in the price of oil are motivating automobile manufacturers to become more creative in marketing their products and Toyota of Puerto Rico turned to Miami/San Juan-based Nobox Marketing Group.
U.S. Army expands its commitment with Hispanic youth.
The U.S. Army deepened its partnership with the League of United Latin American Citizens (LULAC) participating in several activities during their Annual Convention and Expo on July 7-12, in Washington, DC. At the same time, during the event, the Army announced the creation of a national leadership seminar for youth that will be taking place in October 2008, thanks to its partnership with LULAC’s National Education and Service Centers (LNESC).
English is not the new Spanish on Radio Premios Juventud proves that out on TV.
Some Spanish language radio stations seem to think that English is the new Spanish. I am not sure what makes radio programmers add English language songs into their playlist. By Jose Cancela.
Unifying sales & marketing still a challenge for many companies.
A new global study by the Chief Marketing Officer Council shows that many companies worldwide still lag in their ability to integrate and align sales goals with marketing activities, thus reducing the overall business performance of their organizations.
Will people give meaning to Marketing?
“You” were selected as Time magazine’s person of the year. Every industry expert has beaten to death this decade’s marketing catchphrase, “The consumer is in control.” Teens, tweens and digitally savvy adults have made it abundantly clear that they will not be marketed to in the traditional manner. The question marketers now wait to have answered is: What are people going to do with their newfound control? What must marketers do to stay relevant in the world of consumer control?
No Time For Gloom Or Doom!
Last week the online advertising industry woke up to the fact that it is not immune to the effects of a broad-based macroeconomic slowdown.
