Agency

Spanish Broadcasting System (SBS)announced that “El Circo”, the company’s hit morning radio show on WMEG La Mega 106.9 FM in Puerto Rico, was nominated by the Association of Executives in Sales and Marketing in Puerto Rico for the “Premios Excelencia en Mercadeo” award for its “¿Pa’ Donde Van?” campaign. “El Circo” is hosted by the renowned radio personalities Antonio “El Gangster” Sánchez and José “Funky Joe” Vallenilla.

Some mornings it’s clear I’ve woken up in the bullpen of Cosmopolitan magazine, facing a cabinet of recyclable cutlines. Acerbic zingers flood the file: Why Agencies Are Utterly Clueless. Proof That Agencies Don’t Know How Clueless They Are. Top 10 Reasons You Should Fire Your Agency Yesterday. Why the Agency Model is Cracked. What About an Agency That’s Not Really an Agency?

Though some weeks belie it, this is not simply the lexicon of talking agency smack. These are real rumblings, by our brethren, foes, or clients. This is the voice of malaise and express desire for change that nags.

Even as companies have begun to shell out more money to market products and services to reach consumers with tighter purse strings, their marketing departments are facing major hurdles to getting the job done, a new survey finds.

For one thing, the survey of nearly 400 Marketing Executives Networking Group (MENG) members suggests, more than 70% believe there is a shortage of qualified executive-level talent.

Despite significant growth in retail markets, salespeople in the electronics industry are expected to benefit little from this growth during the coming decade. The number of people employed in retail sales now tops 4.5 million and employment in this sector is expected to grow 12% in the coming decade, according to the U.S. Department of Labor’s 2006 Labor Statistics. In fact, retail sales is projected to be one of the leading work categories providing the new jobs – approximately 557,000 – between 2006 and 2016 but salespeople in the electronics industry will reap few benefits from the increase.

Even people who find their dream job right out of college will find change in that job inevitable. In fact, by age forty, over 70 percent of all college graduates are in professions that no longer are related to their original academic focus. Relationships they’ve made in college, however, frequently last a lifetime. The same is true in your career.

Lopez Negrete Communications announced the addition of Joseph “Pepe” Machin and José López-Varela as executive group account directors. Both López-Varela and Machin will join an existing star-studded team to help oversee the strategic management of several of the agency’s stellar clients.

It’s not every day that Univision undertakes major collaborations for special events, and the upcoming “Premios Deportes” is a nice case study. Unlike “Premios Juventud” or the long-running “Premio Lo Nuestro,” which Univision produces entirely on its own, “Premios Deportes” is a collaboration between Univision and Tecate beer. I had the pleasure of attending the taping in L.A., and while we didn’t have the benefit of a fully-edited, continuously-running program, the content will make for a very nice program.

Published by Manny Gonzalez – abece

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In a nationally representative study of mothers with school-age children by the Marketing to Moms Coalition, fully 20 percent of respondents claimed that their child’s school offers a service that allows students to buy supplies directly from the school. And whether it’s a local school or a local retailer, mothers show a strong preference for spending their back-to-school dollars in “brick-and-mortar” environments that offer one-stop shopping.

The adoption of digital PC-TV Tuners will accelerate in Europe as Digital Terrestrial TV (DTT) services continue to expand there. Asia, China and India will present strong growth opportunities. North America is expected to see a surge during 2009, when analog TV is cut off, and new mobile digital broadcast TV (MDTV) services are introduced by major US TV stations. The high-tech market research firm In-Stat. cautions that the uptake of PC-TV tuners is not guaranteed, as they face challenges from a wide variety of options, consumers now have to use computers to gather and view a wide range of video content.

The current, troubled state of the airline industry is nearly matched by the branding of major U.S. carriers, according to a study conducted by brand strategists at Stealing Share, a brand development and research firm.