Mars Snackfood US announced a unique Hispanic advertising campaign for its M&M’S Brand, which serves as an extension to its popular “Inner M” advertising campaign that includes personalities Wilmer Valderrama and Christina Saralegui. Just like past “Inner M” celebrities, both Valderrama and Saralegui will appear in print advertisements nationwide that demonstrate how they embrace the fun side of life and find their “Inner M.”
Agency
Loyalty Marketing .
What is Loyalty Marketing today? Over 75% of the consumers we know and love participate in one or more programs (Source: Jupiter). Our parents’ loyalty programs were simple programs with simple rewards: you buy something, and there was a degree of personalization in the product buying experience. Today virtually everyone has a credit card they are building points on, an airline, hotel, rental car, book club, coffee shop, but most of the larger loyalty programs were driven from service-based businesses with perishable products or services. Today, it is confusing to define a loyalty program.
Quedan pocos días para inscribir en El Ojo de Iberoamérica 2008.
Se acerca una nueva edición de El Ojo de Iberoamérica, el festival que desde hace once años convierte a Buenos Aires en una verdadera fiesta creativa internacional. Por eso, todas las empresas, productoras y anunciantes que quieran participar de El Ojo tienen tiempo hasta el próximo 18 de julio para inscribir sus piezas. Una oportunidad única para no quedarse afuera del evento que ve más allá y se realizará el 29, 30 y 31 de octubre en el Hilton Buenos Aires.
Tang partners with Major League Soccer for the Ultimate Summer Experience.
Tang announced a partnership with Major League Soccer (MLS) to present ‘Verano MLS Presentado por Tang,’ offering young Latinos and their families an exciting summer experience.
Women feel successful at balancing roles & responsibilities.
Meredith Corporation and NBC Universal announced the third in a series of findings from the Meredith/NBC Universal “What do Women Want?” survey.
Do Lovemarks Really Exist?
When Saatchi & Saatchi came up with the great concept of Lovemarks they described them as brands that inspire loyalty beyond reason.
I liked the concept and have used it many times in my marketing endeavors.
There are many positives to the concept and I have learned quite a lot from looking at how Lovemarks behave.
