Se acerca una nueva edición de El Ojo de Iberoamérica, el festival que desde hace once años convierte a Buenos Aires en una verdadera fiesta creativa internacional. Por eso, todas las empresas, productoras y anunciantes que quieran participar de El Ojo tienen tiempo hasta el próximo 18 de julio para inscribir sus piezas. Una oportunidad única para no quedarse afuera del evento que ve más allá y se realizará el 29, 30 y 31 de octubre en el Hilton Buenos Aires.
Agency
Tang partners with Major League Soccer for the Ultimate Summer Experience.
Tang announced a partnership with Major League Soccer (MLS) to present ‘Verano MLS Presentado por Tang,’ offering young Latinos and their families an exciting summer experience.
Women feel successful at balancing roles & responsibilities.
Meredith Corporation and NBC Universal announced the third in a series of findings from the Meredith/NBC Universal “What do Women Want?” survey.
Do Lovemarks Really Exist?
When Saatchi & Saatchi came up with the great concept of Lovemarks they described them as brands that inspire loyalty beyond reason.
I liked the concept and have used it many times in my marketing endeavors.
There are many positives to the concept and I have learned quite a lot from looking at how Lovemarks behave.
FTC testifies on Behavioral Advertising.
In testimony on behavioral advertising, the Federal Trade Commission told the U.S. Senate Committee on Commerce, Science, and Transportation that “the issues surrounding this practice are complex … the business models are diverse and constantly evolving, and … behavioral advertising may provide benefits to consumers even as it raises concerns about consumer privacy.”
Text Messaging huge with Young Adults.
But no mass influence yet for text marketing
Text messaging is especially popular with US adults ages 18 to 34, according to Universal McCann’s 2008 “Media in Mind” study. Respondents from that age group sent an average of 13 text messages every week.
Nielsen Monitor-Plus Spotlight: Spanish-Language Advertising.
Advertising spending in Spanish-Language media for 2007 reached $5.78 billion. In total, ad revenue increased over 2006 by 3%. Spanish-Language Cable showed significant increases due to the addition of two networks in 2007, as noted at right. Similarly, coverage changes in National Magazines and Spot Radio are an influencing factor in the substantial year to year variances. DOWNLOAD brief here at Hispanicad.com.
