Agency

In testimony on behavioral advertising, the Federal Trade Commission told the U.S. Senate Committee on Commerce, Science, and Transportation that “the issues surrounding this practice are complex … the business models are diverse and constantly evolving, and … behavioral advertising may provide benefits to consumers even as it raises concerns about consumer privacy.”

But no mass influence yet for text marketing

Text messaging is especially popular with US adults ages 18 to 34, according to Universal McCann’s 2008 “Media in Mind” study. Respondents from that age group sent an average of 13 text messages every week.

Advertising spending in Spanish-Language media for 2007 reached $5.78 billion. In total, ad revenue increased over 2006 by 3%. Spanish-Language Cable showed significant increases due to the addition of two networks in 2007, as noted at right. Similarly, coverage changes in National Magazines and Spot Radio are an influencing factor in the substantial year to year variances. DOWNLOAD brief here at Hispanicad.com.

The outlook for traditional advertising is currently not very good. Eventually the pendulum will probably swing back to recovery but not in the immediate future.

By Robert J. Coen, Senior Vice President, Director of Forecasting at MAGNA

IPG’s MAGNA looks at how traditional media fares in today’s changed marketing landscape.

Ingrid Otero-Smart will join Casanova Pendrill as President and CEO and Dan Nance, who has held those roles, will be elevated to the post of Chairman of the agency. Otero-Smart joins from Anita Santiago Advertising (ASA) where she has been President for the past three years.

This month, MasterCard launched an integrated Hispanic marketing campaign featuring a 30-second Priceless television execution entitled, ‘Luchador.’ Additionally, the brand re-launched mastercardenespanol.com, its Spanish language U.S. consumer website.

The Nielsen Company released the first comparable U.S. figures showing video and TV usage across the ‘three screens’ – Television, Internet and Mobile devices.

Ir como jurado al FIAP fue una experiencia super interesante y también intensa.

Estuvimos encerrados viendo, seleccionando y votando alrededor de 2000 avisos de print y outdoor a lo largo de seis días. Todo aquel que crea que ir de jurado al FIAP es ir de paseo a Buenos Aires se equivoca!! Fue mucho trabajo. Lo que hace que todo valga la pena es que esa gente con la que uno se encierra durante tantos días sea increíble, y esa fue mi suerte.