New research from MTV Networks (MTVN) and Harris Interactive, reveals a critical companion metric to measuring audience size, pioneering a new way for advertising brands to target the most engaged and valuable audiences. This research study finds that not all programming viewers are created equal and that the value of television advertising grows as viewers connect with marketing messages across screens.
Agency
Pizza Hut debuts new Spanish-language ad for Tuscani Pastas.
Pizza Hut will begin a new Spanish language advertising campaign for Tuscani Pastas featuring real people captured on hidden camera who are surprised by the restaurant-quality of the new dishes.
FCC seeks comment on sponsorship identification rules and embedded advertising techniques.
The Federal Communications Commission is solicit comments on the relationship between the Commission’s sponsorship identification rules and increasing industry reliance on embedded advertising techniques. Due, in part, to recent technological changes that allow consumers to more readily bypass commercial content, content providers may be turning to more subtle and sophisticated means of incorporating commercial messages into traditional programming. As these techniques become increasingly prevalent, it is important that the sponsorship identification rules protect the public’s right to know who is paying to air commercials or other program matter on broadcast television and radio and cable.
Multi-platform advertising increases effectiveness and boost R&F.
According to new data released by Integrated Media Measurement Inc. (IMMI) at The Advertising Research Foundation’s Audience Measurement
conference, advertising on multiple platforms results in a significant increase in a campaign’s conversion rate – the percentage of consumers exposed to ads who actually purchase the product or service being advertised. This is in addition to an increase in the exposure and frequency of a campaign.
Sedano’s Supermarkets assigns AOR responsibilities to República.
Sedano’s Supermarkets announced that it has chosen República as its agency-of-record for all of its advertising, promotions, public relations and community affairs initiatives. Sedano’s and República will work together closely to evolve the Sedano’s brand.
Federal Policy recommendations addressing the Latino AIDS Crisis.
The Latino Commission on AIDS and its community partners join eight cities across the United States (Los Angeles, New York, Washington, DC, Philadelphia, Puerto Rico, Miami, San Antonio and Chicago) in releasing Latino/Hispanic HIV/AIDS Federal Policy recommendations – addressing the Latino AIDS Crisis to address the HIV/AIDS emergency in Latino/Hispanic communities across the nation, including Puerto Rico and the U.S. Virgin Islands.
