The Perfect How You Project survey of over 340 financial professionals, conducted by the BPM Forum and sponsored by Adaptive Planning, revealed that executives and financial staff, from a broad industry spectrum of small, medium and large companies, unanimously agreed that budgeting, forecasting and reporting are essential or very important to their business success.
Agency
Traditional Media are more effective than Digital Media.
Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich to be released at the end of June.
Conill Cannes-do.
Conill had a terrific showing at the 55th Annual Cannes International Advertising Festival held June 15-21. The agency took home a Silver Media Lion for its non-traditional creative approach for the launch of Toyota‚s new Corolla and earned shortlist honors five times in four other categories at the festival.
Campaign ‘Build Peru, Buy Peru’ becomes one of the most watched videos on YouTube.
Hispanic Group announced the campaign “Build Peru, Buy Peru,” launched only a month ago, has generated great interest among Peruvians living in the U.S. In fact, the ad has become one of the most watched videos on YouTube worldwide, and merchants already have noticed an increase in the demand of Peruvian products.
Green Consumer Demographics.
Energy savings appeal to much of the US online population.
Like many marketers, purveyors of environmentally focused products and services tend to concentrate on youth demographics. After all, these younger generations are growing up in a culture steeped in environmental awareness.
