Energy savings appeal to much of the US online population.
Like many marketers, purveyors of environmentally focused products and services tend to concentrate on youth demographics. After all, these younger generations are growing up in a culture steeped in environmental awareness.
Recognizing the transformation taking place in the marketing landscape, the ANA (Association of National Advertisers) has added a new category to its annual Multicultural Excellence Awards to highlight work in digital media. Entries are now being accepted, and winners will be announced at the ANA’s 10th Annual Multicultural Marketing Conference, November 16-18 in Boca Raton, FL.
A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly.
World population is projected to reach 7 billion in 2012, according to the U.S. Census Bureau. The world population hit 6 billion in 1999.
Hispanic Boomers’ perceptions of healthcare and health information differ significantly from those of the General Market Boomer according to a new report from Focalyst, “A Continued Look at Diversity Among Hispanic Boomers.”
Entertainment and media (E&M) companies hoping to drive growth over the next five years will need to accommodate dramatic changes in devices, market and consumer behavior through striking strategic business alliances, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2008-2012.
Corona Extra is debuting this week a new national advertising campaign highlighting the success Latinos have experienced in the U.S. The Spanish-language multi-media campaign features a compilation of spirited vignettes and U.S. landmarks showcasing how Corona Extra, along with Latino sports, music, and culture, has become an integral element of the thread of American life.
