It goes without saying that media times are changing — drastically and rapidly.
Digital technology continues to impact the media industries in new ways, influencing everything from how content is produced and distributed, protected and paid for to how it is consumed, interacted with and leveraged by marketers. (Be they advertisers, sponsors, direct marketers or any other manifestation of the communications matrix.)
A study last year by the Pew Hispanic Center and the Pew Forum on Religion revealed some surprises regarding Latinos and religion, including the growing number of Latinos leaving the Catholic Church and joining various evangelical movements.
This spiritual exodus dispels the naïve yet popular marketing notion that Latinos are abnormally loyal consumers. This shift should force some brands to pay attention, as there are some lessons for them.
By Roberto Ramos, President/CEO & Co-Founder, The Vox Collective. To view El Blog CLICK above.
The global campaign with a new tagline “DHL. You Dream. We Deliver.” is running in three languages (Spanish, Portuguese and English) and in 26 markets (including Brazil, Argentina, Mexico). Campaign elements include broadcast, print, cinema and outdoor.
Chase is using its new advertising campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase. Together We Can).
In an updated analysis of radio and television market revenues, SNL Kagan identifies small-to-midsize markets in the Pacific region, especially in metro areas with large Hispanic populations, as having the greatest growth potential.
Radio fortified its position as the medium of convenience in Paragon Media Strategies’ Second Annual Youth Radio & New Media Study. In 2008, radio stemmed the TSL erosion from the onslaught of new media documented in Paragon Media Strategies’ 2007 study. This study quantifiably trends how the next generation of 25-54 year olds use radio and new media.
Summertime winding down and summer vacations coming to an end signal that back-to-school time is near. It’s a time that many children eagerly
anticipate — catching up with old friends, making new ones and settling into a new daily routine. Parents and children alike scan the newspapers
and Web sites looking for sales to shop for a multitude of school supplies and the latest clothing fads and essentials.
Advertising spending for the first quarter of 2008 remained essentially flat compared to the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company.
Advertising was mixed across media with gains in some mediums and declines in others. Overall despite a continued softening of the economy, several media and companies are showing healthy growth in advertising for this quarter. Advertising in National Sunday Supplements saw the largest growth, with an increase of 19.2% over Q1 2007, while Local Sunday Supplements fared worst among the 17 media tracked by Nielsen, declining by 13.5% compared with the same period last year.
Getting new clients in the advertising and public relations agency business has become more challenging, according to the 2008 New Business Manager Survey commissioned and released by agency lead generation and sales firm Reardon Smith Whittaker. RSW finds that a majority of agencies, 51 percent, believe that it is more difficult to drum up new business, as compared to only 40% feeling the same way a year ago – citing increased competition and the slowing economy as top reasons.
