After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.
Agency
Automotive Marketing Report suggests Media Engagement matters for Upfront Media Buying Season.
A recent automotive marketing report from Experian Research Services and KMR Group suggests that cross platform media planning and buying should incorporate ad technology and consumer media engagement dimensions, from life-enhancing to trustworthiness, in addition to traditional buying tactics.
May Retail Sales give tremendous boost to Industry.
With a little help from Uncle Sam, consumers headed back into the stores in May. According to the National Retail Federation, retail industry sales for May (which exclude automobiles, gas stations, and restaurants) jumped 3.8 percent unadjusted over last year and 0.9 percent seasonally adjusted month-to-month.
Expósito- Ulla recognized by the NY Women’s Chamber of Commerce.
Daisy Expósito- Ulla, Chairman-CEO d expósito & Partners, became a recipient of The Excellence in Business Award from The Women’s Chamber of Commerce of New York.
AHAA 2008 Creative & Account Planning Conference – Look Who’s Leading.
It’s AHAA’s 25th Semi Annual Conference at the Beverly Hills Hilton in Beverly Hills, CA, September 10-12, 2008 and co-chairs Pablo Buffagni and Florencia Davidzon have developed a creative micro-site specifically designed to promote the conference.
Ahead of the Curve.
Mindset Media released a Mindset Profile of avid technology consumers, which the company generated from a recent study conducted using Nielsen’s Online pane.
How does a technology gadget get picked up by the masses? If you are Apple, you’re hoping the reduced price of the iPhone 3G will help push your product into the mainstream. But in a recent study, Mindset Media explored if there were characteristics beyond traditional demographics that might predict which consumers were likely to be enthusiastic adopters of technologies. The results show it may be a case of wiring.
TNS – U.S. Advertising Expenditures increased 0.6% in Q1 2008.
Total measured advertising expenditures in the opening quarter of 2008 increased by 0.6 percent as compared to the same period in 2007, according to data released by TNS media intelligence.
Explosion in Online Grassroots Advocacy.
Nearly 50 percent of all adult Americans contacted a Member of Congress in the last five years, often motivated by third-party organizations’ advocacy efforts to support, oppose or learn more about issues of interest, according to the report, Communicating with Congress: How the Internet Has Changed Citizen Engagement released by Congressional Management Foundation (CMF).
